Fintech for Women: HerVest expands offerings to deepen financial inclusion across women’s demographics

Furthering its commitment to bridging the $42 billion gender gap in Africa, HerVest, a fintech dedicated to providing financial inclusion for women through a Gender Lens Investment (GLI) approach, has launched its revamped digital app to expand access to services for financial growth. for underserved and excluded African women through targeted savings, impact investments and credit financing.

Users of the HerVest app can now take advantage of the investment features by investing in women-led SMEs to earn competitive interest on the go. Unlike the previous investment model on the app that largely focused on agri-investment, HerVest offerings have been expanded to increase access to finance for women-led entrepreneurs by connecting them to the capital and infrastructure required to scale their businesses.

The new HerVest app also has a dollar investment feature that allows users to invest in dollar-denominated assets such as stocks and real estate, and an interest rate option to earn 10% – 14% returns in dollars. This feature protects investments against inflation and allows users to diversify their portfolios into high-quality investments to build wealth.

This is in addition to the newly integrated personal savings feature where users can earn 15% interest returns annually, trading and investment opportunities now available to users through the innovative, user-friendly app.

The newly revamped HerVest app has been designed to reflect a trendy modern look and feel with aesthetically pleasing design, an improved visual hierarchy across the onboarding, and the app’s interface to provide a seamless experience for users, aid in rapid information processing and enhance trust.

With the HerVest app, users can now take a quick onboarding tour to gain the necessary knowledge about the core features of the app. In addition, users will get improved navigation for easier access to the app’s functions and improved performance.

Commenting on the development, Managing Director and Co-Founder, HerVest, Solape Akinpelu said the improvement in the brand’s offering is aimed at increasing the accessibility of the solutions to help underserved women build sustainable wealth and achieve a better, fulfilling future. “We are proud to introduce a refreshed and dynamic app built specifically to help connect women to opportunities by giving them access to credit, trading, extension services and premium investments through a gender-focused lens,” she said.

“Access to sustainable finance is a major challenge as more women still face the challenge of being priced out of the existing microfinance loan market due to the high operational costs of lending to them. But with our members-only collaborative model, supported by technology, we are able to connect and provide peer-to-peer profitability.

“After our initial heavy concentration in the agro space, we have decided to expand and cover as many sectors as possible outside of agriculture to help more female founders scale their businesses. Users of the revamped HerVest app can now access a range of financial solutions that allow them to build sustainable wealth either through a dedicated personal savings option, trading investment offering or an optimized dollar investment that can be fixed, put into stocks or into booming real estate options,” Solape added .

HerVest is an inclusive fintech platform that provides economic growth services to underserved and excluded African women through targeted savings, impact investing and credit financing – specifically for women farmers in Nigeria. So far, HerVest has impacted over 10,000 thousand women farmers across Borno, Plateau, Kaduna, Benue, Niger, Oyo, Kwara and Ogun states.

With a mission to improve women’s lives by giving them access to and use of financial services across rural, urban and peri-urban areas, HerVest offers savings, money transfers, impact investing and credit through its platform. HerVest exists to serve Nigerian women with easy access to financial tools and services to achieve their financial goals and ultimately close the $42 billion gender gap in Africa.

Currently, HerVest has over 30,000 female community members and helps them achieve financial well-being through competitive returns on target savings, agro-investments and gender-driven financial skills resources. HerVest can be downloaded on Internet-enabled devices.