Fintech dives deeper into sales strategies for alcohol suppliers with Lilypad 3.0 release
TAMPA, Florida, May 11, 2023–(BUSINESS WIRE)–Financial Information Technologies, LLC (“Fintech”), is launching a new Lilypad 3.0 iteration for alcohol suppliers across the beer, wine and spirits markets. Lilypad is a CRM platform designed to help alcohol suppliers sell more liquor. Its 3.0 update includes several enhancements built with input from vendor partners to deliver the most intuitive bev alc sales tool in the industry. Lilypad 3.0 was officially launched at the Craft Brewers Conference in Nashville, Tennessee.
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The 3.0 version features a redesigned home page with a new search interface that allows users to switch between accounts to quickly get the data they need for high-level performance in the field. The “Today’s Schedule” tab gives users full visibility into their daily tasks. This area serves as the central point for critical updates, action items, and calendar appointments displayed on a smartphone or tablet.
Vendors can see monthly progress on daily placement fulfillments, receive alerts for accounts that need nurturing, and get an organized list of the day’s scheduled events.
The “Sales” tab can be split into account and distributor views, giving suppliers a deeper insight into key areas of their business. Lilypad 3.0’s time period drop-down feature shows sales comparisons between the current year and the previous two years. This allows users to look at sales performance by quarter so they can adjust to create a better sales rate within their footprint.
“Lilypad 3.0 is a huge leap forward in terms of user experience and reliability,” said Cameron Killip, CFO of Boulevard Brewing Co. “We are excited to use the next iteration of Lilypad!”
Lilypad was acquired by Fintech in 2019, giving it the resources to improve its platform and scale. Lilypad’s unique offering serves alcohol suppliers with a focus on empowering sales teams, improving communication across teams and providing data insights that drive growth.
“Lilypad is an important part of our long-term solution strategy and vision connecting alcohol suppliers, distributors and retailers. The new 3.0 version provides significant improvements in the technology that powers the solution, as well as the functionality that our customers experience,” said Amit Aghara, Chief Technology Officer in Fintech.
About Lilypad
Lilypad is drinking alcohol’s ultimate sales platform. Built on feedback from the country’s leading suppliers and distributors, Lilypad CRM is designed specifically for alcohol sales teams aiming for growth. Lilypad aggregates daily sales data across a supplier’s distribution network to further close communication gaps across tiers, while providing the actionable insights needed to sell more liquids.
Hundreds of breweries, distilleries, cideries, wine producers and distributors go to market with Lilypad. With a focus on user-first design and industry-leading customer service, Lilypad prides itself on creating cutting-edge technology that pushes the beverage alcohol industry into the future.
From suppliers executing their first sales initiatives to suppliers with national distribution, Lilypad provides teams with tools for collaboration, field execution, account management, cross-team communication, sales tracking and advanced reporting. Learn how Lilypad can help you sell more liquid on our website, Instagram, Facebook or LinkedIn.
About Fintech
Fintech is the leading provider of affordable technology business solutions built to simplify the handling of alcohol for any business, regardless of size, that sells alcohol. We empower retailers, distributors and suppliers by automating important manual processes and data insights related to product catalog management, alcohol invoice payment, customer sales management and industry data collection. With over 30 years of industry experience and unwavering reliability, Fintech delivers an immediate return to over 900,000 business associates across the country. By simplifying the day-to-day functions necessary to protect and grow margins, teams can get back to doing what they do best – taking care of customers and growing their business. To learn more, visit www.fintech.com.
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Contacts
Misha Hart, 800.572.0854 x 3827, [email protected]
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