Fintech and banking veteran Wesley Wright joins GoDo Inc. as CEO

Innovative financial platform helps workers escape the cycle of debt while helping employers improve the bottom line

UNITED STATES, Oct. 27, 2022 /EINPresswire.com/ — October 26, 2022 GoDo Inc. announces that Wesley Wright has joined the company as CEO. Wesley brings over 20 years of financial services and banking experience to GoDo, having most recently served as Chief Commercial and Product Officer at Varo Bank. Prior to helping Varo become the first all-digital, nationally chartered US consumer bank and scale to serve nearly 4 million accounts, Wesley held leadership roles at American Express, including developing its first financial inclusion offering.

There are over 80 million workers in the United States who spend up to 10% of their annual income on fees and interest from payday loans, check cashing, bill payments and overdrafts. GoDo was founded to provide innovative financial technology to help workers escape the burden of living paycheck to paycheck. GoDo solutions, including the GoDo Debit Mastercard issued by Sutton Bank and the GoDo app, eliminate common pain points such as minimum balances and overdrafts, and provide free access to earned wages as soon as the working day ends.

“I am excited to join GoDo and continue my work to build better financial solutions for millions of Americans,” said Wesley. “GoDo has a compelling mission, an amazing team and a unique business model that will allow it to drive rapid scale and profitability. I look forward to leading the company through this next phase of rapid growth.”

“Wesley’s proven track record of scaling financial products and services gives GoDo a unique advantage in this space,” said Megan Hanley, GoDo Board Member and Serial Fintech Chief Marketing Officer. “His expertise and mission context are a winning combination, enabling GoDo to deliver on its mission and deliver best-in-class experiences for companies and consumers who choose us.”

James Ray will serve as the company’s Chief Growth Officer after leading the company as interim CEO from July 1, 2021. He joined the board in March 2021.

Unlike other Fintech companies that face rising customer acquisition costs, GoDo scales effectively by engaging consumers through relationships they already have with employers, member organizations and nonprofits. GoDo improves recruitment, retention and loyalty with custom branded programs, and the platform offers the fastest speed and ease of use to the market, with no payroll integration required. Unlike other providers of earned salary access, GoDo is free for both employers and employees.

In the coming weeks, the company will begin enrolling workers as new GoDo members in collaboration with its channel partners and employers who have committed to providing financial inclusion for their workers. For more information, visit godolife.com.

About GoDo Inc.
GoDo was founded in 2021 to help businesses improve the financial lives of their workers and customers while building retention and loyalty. The GoDo platform, including the GoDo Debit Mastercard and the GoDo app, eliminates common financial pain points such as minimum balances and overdrafts, and provides fee-free access to earned wages. It helps employers improve recruitment and retain their hourly workers at no cost. GoDo’s investors include PivotNorth Capital, an early investor in Chime. For more information, visit godolife.com or download the GoDo app for iOS or Android.

Aimee Young
Sparke & Co for GoDo
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