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FIFA Launches NFT Platform for Soccer Fans – Bitcoin News
International football governing body FIFA has announced the upcoming launch of an NFT platform for fans of the sport worldwide. FIFA+ Collect will offer digital collectibles that immortalize the biggest game moments of the FIFA World Cup, the organization promised.
FIFA is developing an NFT platform in collaboration with blockchain firm Algorand
FIFA is preparing to open its new non-fungible tokens (NFT) platform later this month. At launch, FIFA+ Collect will release a number of initial collections of tokens and reveal details of upcoming exclusive and limited editions, the organization said in a press release published on Friday.
The digital collectibles will represent memorable moments from football matches and feature iconic art and images from the FIFA World Cup and FIFA Women’s World Cup tournaments. “This exciting announcement makes FIFA collectibles accessible to every football fan, democratizing the opportunity to own a piece of the FIFA World Cup,” commented FIFA Chief Business Officer Romy Gai, elaborating:
Fandom is changing and soccer fans around the world are engaging with the game in new and exciting ways… Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favorite players, moments and more on new platforms.
FIFA+ Collect will be available on FIFA+, the confederation’s digital platform that provides access to live football games from around the world, interactive games, news, tournament information and other original content. FIFA+ Collect will initially launch in three languages – English, French and Spanish – with more to come, and across web and mobile devices.
FIFA’s NFT platform has been created as part of the partnership with Algorand announced earlier this year. “The commitment FIFA has made to bridge Web3 enabled by Algorand is a testament to their innovative spirit and desire to directly and seamlessly engage with soccer fans,” said the company’s interim CEO W. Sean Ford. In May, FIFA and the blockchain technology firm agreed a sponsorship and technical partnership deal ahead of the 2022 FIFA World Cup in Qatar.
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