Family-friendly NFTs bring the next generation of youth into Web3

Nonfungible tokens (NFTs) continue to be a dominant force within the Web3 space to drive innovation and adoption. As the space continues to push into mainstream adoption, it will reach new demographics, including minors.

Recently, major entertainment companies such as Disney, which are highly targeted towards children, have expanded to include crypto-savvy team members and partnered with the Polygon blockchain network.

Such developments suggest an imminent entry into the Web3 world, but if Web3 content is to be created for minors, big questions arise such as how does an NFT become child-friendly? Or how does true ownership work when minors are involved?

Cointelegraph spoke with Jeremy Fisher, artist and founder of Lucky Ducky, a family-friendly NFT collection, about how to create Web3 content for kids and bring them into next-generation digital interactions.

While there have been cases of NFTs being used and even created by children, such as the 9-year-old girl who fell in love with cats and created a cat NFT collection, Fisher believes that parents at a young age are still those who should consider which projects to support.

It’s “just like supporting your favorite production studio in the early days,” he says.

“We believe that buying and trading should be handled by adults. Once the collection has been created and financed, there are many products that can spin out of the concept.

Fisher says that the Lucky Ducky NFT characters are all characters from a new family-friendly animated series that is also in the works. He says that for children, popular children’s shows are excellent ways to introduce Web3 concepts and “shine the spotlight on existing IP and NFTs.”

Related: NFTs are the key to turning passive fandom into an active community

Since the Web3 site is still in its “wild west” phase, Fisher says NFTs and many Web3 activities aimed at minors should still be supervised by parents.

“It is advisable for parents to have control over everything their children interact with that involves Web3,” he says.

Even as the technology becomes more widespread, he expects Web3 tools and features to “run in the background of games and collectibles to facilitate commerce,” with built-in protections and parental controls.

Nevertheless, as NFTs are great tools for general mass adoption and teaching newcomers about the space, the same is true for younger generations.

“NFTs are a really great tool for learning about investing like how a pretend stock trading game teaches how the stock market works.”

Fisher harked back to the days when he received a savings bond from parents or family members.

“We could see the same use case playing out where adults set up a wallet for the child with some NFTs to hold and then give them when they’re older and see how some of their favorite projects have accrued value.”

Not only will these digital resources inform young users how to interact with digital reality, the education from NFTs can be endless. Already, there are Bitcoin (BTC)-themed games and educational tools, including bedtime stories, aimed at children to inform them about the use of the cryptocurrency.