Etana Announces Partnership with BitGo to Expand NFT Custody Services
“We are excited about the use cases that are being developed around NFT technology. Both institutional and retail users can use this solution, but this is the first time that retail users will have access to US regulated custody solutions for NFTs.” Brandon Russell, CEO of Etana Custody
CHICAGO (PRWEB)
28 September 2022
Etana Custody, a trusted industry leader in regulated custody and multi-asset support, announced its partnership with BitGo, a leader in institutional custody and prime brokerage to offer a range of digital asset and NFT custody services to retail clients. This will provide the right handrails needed for the NFT ecosystem to grow rapidly and provide millions of retail users with access to safe, US-regulated, insured custody solutions for NFTs.
By opening an account and depositing an NFT with Etana Custody, Etana will use BitGo wallets as a sub-custodian and technology solution, currently compatible with the ERC-721, ERC-1155 protocols and Crypto Punks. However, this is quickly being extended to other protocols as well.
Brandon Russell, CEO of Etana, shared, “Hundreds of millions of dollars in market capitalization have been stolen from retail users in 2022 alone. Etana Custody and BitGo are excited about the use cases being developed around NFT technology. Both institutional and retail users can use this solution, however, it is the first time retail users will have access to US-regulated safekeeping solutions for NFTs. Etana always strives to provide customers with peace of mind when deciding where to keep their digital assets.”
“The NFT space has seen massive growth over the past year along with an increasing set of use cases and applications. Various recent hacks and phishing attacks make this one of the most important issues to address to spur growth and innovation in the NFT ecosystem. More developers are solving real-world problems and more investors are participating. What has been missing is the institutional infrastructure to protect these digital assets and their owners,” said Mike Belshe, CEO of BitGo. “Since 2013, BitGo has been dedicated to serving institutional investors and businesses looking to securely hold digital assets. We were instrumental in building the guardrails that helped the industry get to this point, and now it’s time for us to same for NFTs.”
Visit Etana.com/NFT to get early access to Etana’s NFT insured custody service in Q4 2022.
About BitGo
BitGo is the first digital asset company that has been focused solely on serving institutional clients since 2013. BitGo provides institutional investors with custody, liquidity and security solutions. Active in both centralized and decentralized finance, BitGo offers market-leading trading, lending and borrowing services through its prime brokerage services and acts as a depository for WBTC, the leading global stablecoin for Bitcoin.
In 2018, it launched the BitGo Trust Company, the first qualified custodian purpose-built for storing digital assets. In 2020, BitGo launched BitGo Prime, Portfolio and Tax, providing customers with a full-stack solution for digital assets. In 2022, BitGo launched institutional-grade DeFi, NFT and web3 services. BitGo processes approximately 20% of all global Bitcoin transactions and supports over 600 coins and tokens. BitGo’s customer base includes the world’s largest cryptocurrency exchanges and institutional investors and spans more than 50 countries. To learn more about BitGo, visit Bitgo.com.
About Etana Custody
With Etana, customers in more than 120 countries can hold a range of utility tokens, NFTs, stablecoins and G10 currency. After announcing its SOC2 certification and partnership with CryptoFi, Etana’s partnership with BitGo is the latest structural innovation for secure buying and selling directly from custody and eliminating risky transfers and inefficient transactions.
As an independent, qualified custodian, Etana Custody offers innovative global custody and trade support solutions for institutions, companies, exchanges and individuals. The industry-leading suite of custody and trade support solutions for fiat and digital assets provides flexibility and security to Etana’s customers, with the assurance that their digital assets will always remain protected and secure.
To learn more about Etana, visit Etana.com.
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