equipifi appoints Mary Anne Keegan and Lou Anne Alexander to the board
SCOTTSDALE, Ariz., 26 January 2023 /PRNewswire/ — equipifi, a fintech company that provides banks and credit unions with a white label Buy Now, Pay Later (BNPL) solution, announced that Mary Anne Keegan and Lou Anne Alexander has joined the company’s board. As members of the board, they will provide equipifi’s team with strategic insight and guidance to go to market and maximize customer value.
Keegan and Alexander will provide strategic insight and guidance to go to market and maximize customer value.
Alexander is a banking veteran with more than 40 years of experience in e-commerce, payments, identity and authentication. Previously, she served as Chief Product Officer at Early Warning, a bank-owned fintech where she guided the design and delivery of payment solutions. Alexander has also held leadership positions at Wells Fargo, Wachovia and First Union National Banks.
“I am honored to play a role in developing a solution that prepares financial institutions to serve the next generation of consumers,” said Lou Anne Alexander. “equipifi’s technology not only enables banks and credit unions to accommodate new payment preferences and consumer needs, but it positions them to compete with third-party providers crowding into their space.”
Keegan is a market leader with experience in the payments space, particularly growing and scaling fintech startups to become market leaders in their category. She currently serves as Chief Marketing Officer at IntraFi. She was previously Chief Marketing Officer at BillGO, President at AlertGPS, and Chief Marketing and Sales Officer at Early Warning.
“BNPL will soon be table stakes for any modern banking suite. equipifi has a deep understanding of the banking space and is focused on bringing BNPL to financial institutions.” so Mary Anne Keegan. “This is a dedicated and promising team, and I am delighted to be part of the mission.”
Keegan and Alexander join equipifi as the first financial institutions in the US to introduce BNPL to its digital banking suite. Both Keegan and Alexander were key players in the growth of Zelle, working with financial industry partners to launch the platform in 2017.
“Mary Anne and Lou will help us maximize the value we deliver to our customers, move fast and take the company to new heights,” said Bryce Deeney, co-founder and CEO of equipifi. “Their extensive experience in payments infrastructure as well as banking integrations will be a tremendous addition to our leadership and guidance.”
About equipifi
equipifi is a fintech SaaS that powers banks and credit unions with Buy Now, Pay Later (BNPL) solutions that are in line with customers’ financial goals. The Equipifi platform integrates seamlessly with financial institutions to help them deepen customer engagement, increase market share, increase revenue and provide a single place to view, accept and manage BNPL plans on their existing banking app. For more information, please visit www.equipifi.com.
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