Entain with the Second NFT series that promotes responsible gambling
Global gambling group Entain announced that the Entain Foundation has launched an NFT auction aimed at promoting responsible gambling.
The new NFT series titled “Superheroes of Responsible Gambling” was launched in partnership with the Charles Oakley Foundation, the charity founded by former NBA player Charles Oakley, and proceeds from NFT sales will be donated to the foundation.
Commenting on the NFT auction, Martyn Lycka, senior vice president of North American Regulatory Affairs at Entain, outlined the launch as “a creative and fun way” for the gambling group to “promote the very serious message of responsible gambling to all audiences.”
“My post-NBA work is focused on preventing problems among underserved groups. This is a way to reach people where they are, using tools they use, to give a positive message about responsible gambling,” Lycka added.
Furthermore, the launch is considered the company’s approach to “tech-savvy audiences” who actively participate and contribute to the growth of the sports betting industry. According to Lycka, who appeared as one of the NFT characters in the series, the NFT series was designed via methods, tools and programming adapted to the current state of technology and the communications industry.
Designed by Enlighting Media, the NFT series also features Wager Score founder Bo Grey, international responsible gambling consultant Briann Doura-Schawohl and Princeton Public Affairs Group partner Bill Pascrell III.
The online player protection service that provides real-time affordability data and contributions to designated charities, Wager Score, also partnered with the Entain Foundation for the new NFT auction.
Building on previous NFT launch
The new NFT series is the second digital collectible to be launched by Entain in 2022, following the launch in June of the first series of nine NFTs representing the markers of gambling disorders.
“These NFTs are a memorable, digestible way to teach people how to recognize the nine markers of a gambling problem,” Lycka said at the time of the launch.
The nine NFTs made available for purchase at OpenSea, with sales proceeds donated to the Oakley Foundation, featured visuals such as calendar days, to suggest multiple player deposit days, and flashing eyes to symbolize late-night gaming. The NFTs were also correlated with the Entain Foundation’s responsible gambling app, Gamble Responsibly America.
The NFT auction is the latest effort by the global gambling group in the responsible gambling space, following shortly after the announcement of the Entain Foundation’s gaming and esports campaign, MindYourGame.
