Eluvio introduces direct sell-through and streaming of premium video experiences on the blockchain content fabric
Ahead of the 2023 NAB Show, Eluvio today announces a complete set of features that enable direct sell-through, engagement and streaming of premium video directly from publisher to consumer.
The offerings combine scalable decentralized streaming, content distribution and storage, and media services with the addition of on-chain payments and multi-party royalty settlement capabilities. The company announced new “Powered by Eluvio” service tiers for its utility blockchain content network with turnkey Web3 content distribution and monetization capabilities designed for independent creators across the creative industry.
Offerings include turnkey and customizable digital marketplaces, websites and live events that enable direct sell-through and streaming of premium video, immersive and other digital content and direct brand-to-user engagement, including token gated authorization for subscriptions and purchases, flexible payment gateways and ticketing, and a built-in media wallet for easy Web3 login and reclining viewing, with global content streaming and distribution from the Content Fabric. Eluvio will discuss these advances, and more, as part of an exclusive Web3 thought-leader event, “Publisher’s Central for Web3 Media,” on Sunday, April 16 at 12.00 on NAB.
Eluvio Blockchain Content Fabric is a utility blockchain network for owner-controlled storage, distribution and monetization of video, music and other digital content at scale. It enables simplified, cost-effective and fair video distribution from the source (stream or file), without creating file copies – and without the use of third-party cloud storage, transcoding, OVP or CDN providers. The built-in “Web3 CDN” feature enables secure, ultra-low latency, high-quality 4K video streaming (live and on-demand) for content creators and owners to support entertainment experiences and new monetization opportunities. Last year, Eluvio won a “NAB Product of the Year Award” for broadcast TV’s first major NFT effort. Companies, artists and brands whose content blockchain initiatives are powered by Eluvio include FOX Entertainment, Globo, MGM Studios, Microsoft, SONY Pictures, Warner Bros. Home Entertainment, Universal Music Group, WWE, The Masked Singer, Dolly Parton, Black Eyed Peas, Rita Ora and many others.
Released in June, Eluvio now supports instant royalty settlements and payments to multiple parties directly on the blockchain. This first-of-a-kind feature enables content owners to automatically pay royalties to all contracted parties at the time of sale and resale. These chain settlements and payments can be realized directly in the content, registered in the ledger and are provable and free from manipulation.
The company is also announcing new tool pricing for its open source Content Fabric, and three new “Powered by Eluvio” tiers of productized Web3 content experiences with turnkey storefronts and branded websites: Tier 1) “Pay as You Go Self-Service”; Level 2) “Professional Creator”; and level 3) “Creative enterprise.” The hyper-efficiency of the platform reduces end-to-end costs by up to 80%, compared to the costs of conventional cloud and CDN solutions, for millions of simultaneous premium video streams. Corresponding savings have been realized for use cases for VOD and library services. Full pricing and feature details are available on Eluvio’s new website.
Eluvio offers turnkey video marketplaces (live, on-demand and XR immersive) and streaming video experiences (browser and connected TVs) with built-in support for blockchain loyalty and fan engagement programs. It creates new monetization opportunities for video archives; AVOD, SVOD, FAST, direct to consumer (D2C) OTT channels; live streamed events; Web3 digital collectibles and interactive multimedia/video NFTs; and more.
“Many things have come together to allow us to bring a new network option for streaming video and monetizing creative IP to the industry at this scale,” says Michelle Munson, CEO and co-founder of Eluvio. “This is just the beginning of a new era for content, where its intrinsic value can be both enjoyed and maximized between publishers, users and brands. We are so excited to bring a comprehensive storage distribution and streaming solution to the industry with these disruptive capabilities.”
