LOS ANGELES, CA / ACCESSWIRE / August 23, 2022 / Ellie Burnett is the founder and entrepreneur behind the Rad Rabbits collective, an NFT project containing 111 unique 1:1 NFTs, released on the 11th of every month. Each rabbit is a unique NFT, custom designed and hand drawn, free of computer aided design. The idea behind the project is to create an innovative collectible NFT brand that stands for accepting people exactly as they are.
At first, like many, Burnett was not an expert on NFTs, but for the naturally curious businesswomen, the space was a no-brainer to get into.
“The concept for me was so interesting, so I started researching. Being creative and an entrepreneur at heart, I felt a great interest in Web 3 and NFTs. I fell in love with this area and those involved. It is a very niche industry and I wanted to keep learning,” says Burnett.
Burnett says it’s not just the inherent creativity and community that attracts her to the space, but also the decentralized nature of the blockchain.
“I really believe in empowering artists and being in control of your funds,” she says. “It’s like once you’re in this room, you continue further down the rabbit hole (haha). It’s constantly changing and evolving, and it’s so interesting and fun!”
Although the project has already been a wild success, the founder was not always sure of the way forward.
“A couple of years before I started Rad Rabbits, I was actually dealing with anxiety and fear about my future. I had just finished college and was overwhelmed by what was in front of me and what was on my plate.”
It was only after working in an unsatisfying retail job and finding out about NFTs that Burnett’s intuition suddenly kicked in.
“I started noticing 1111, 111 and 11 on the clock. I started seeing it literally everywhere I went. I really have never experienced that before in my life, I felt like in my gut that this was right for me and that there was a way to confirm it, says Burnett.
Fast forward to 2022, Burnett has gotten the project off the ground by partnering with talented individuals in the community.
“I have an amazing artist and we make the best team. After researching and deciding to launch an NFT collection and brand, I approached our artist with the idea. He was very excited and we started to make a variety of different animals.”
As for the concept of rabbits, Burnett says it was the universality of the animals that really resonated with her.
“One thing that stood out to me was how rabbits have similar meaning in all cultures. I wanted something that anyone and everyone could relate to,” she says.
The main future goal for Rad Rabbits is to expand the 2D Rabbits into the Metaverse within the next year with “The Warren”, a rabbit ecosystem where the species lives. Rad Rabbits plans to digitize this world, creating a Web 3 space where collectors can jump down the rabbit hole and interact with other rabbits and NFT collectors.
“We are all created equal and I want to create a community where my owners feel they can be themselves. A place where they feel the good vibes and energy bouncing off the walls, a place they leave happy,” says Burnett.
To enhance the uniqueness and rarity of the project’s characters, the project is designed so that each rabbit comes with exclusive items. NFT also provides free entry to the official Rad party in Los Angeles in 2023.
Looking ahead, Burnett says she sees the project evolving into an NFT brand.
“I have plans to create merchandise, hope to collaborate with other artists and brands, and I see Rad Rabbits expanding into physical art figures as well,” says Burnett.
The following series of the NFT collection will launch on the 11th of every other month, with the last launch in January 2023.
Visit radrabbits.io to join the herd.
Media details
Company Name: Rad Rabbits
Mail: [email protected]
City and Country: Los Angeles, CA, USA
Website: radrabbits.io
SOURCE: Row rabbits
