Editor’s note: Why Digiday is experimenting with NFTs
This article is part of a 10-part Digiday series exploring the value of NFTs and blockchain technology. Explore the entire series here.
Dear Readers,
Last week, Digiday launched a special editorial report called Token to Play, which included 10 stories exploring the challenges and opportunities associated with NFTs in media, marketing, and gaming and esports. As part of that package, we also created a collection of 10 NFTs, which served as the artwork for the stories, and today at 12pm EST, these NFTs will be available for purchase on our OpenSea store.
We did not set out to start this project with the goal of financial gain or to build an NFT business. Instead, this package aims to give us a first-hand experience of what goes into creating an NFT collection to inform future reporting. It will also help us determine how interested our readers are in learning about the use cases for NFTs through the editorial package that comes with our NFT collection.
All proceeds from the sale of these NFTs will be donated to a charity that Digiday has worked closely with for years: Sandy Hook Promise. The non-profit organization is focused on preventing gun violence in homes, schools and communities.
The editorial pack includes a number of primers to help define Web3-related terms, as well as explanations that explore the possibilities and assess the drawbacks of unique NFT strategies some players are taking to create new value for these digital assets, such as selling virtual real estate . or integrate NFTs into events.
The inspiration for Token to Play comes from an 80s arcade, which influenced how our Chief Creative Officer Ivy Liu and her creative team designed each original robot character. And with each NFT being a unique edition, they are exclusive assets to collect. Thanks to Ivy and her team for their hard work on this project.
I also want to give special thanks to our Content Distribution Manager Matt Quick, who started the idea for this project after noticing how well this content has performed for Digiday Media over the past year. And thanks to Digiday’s gaming and esports reporter Alexander Lee, for his contribution to this project.
We hope this package is as informative to read as it was for us to write and execute.
– Kayleigh Barber, Media Editor, Digiday
