E-Verse successfully launched first Metaverse concert for Neha and Tony Kakkar’s 100 million global fans
SINGAPORE, 12 December 2022 /PRNewswire/ — E-verse, a Singapore-based blockchain super ecosystem held the biggest Metaverse concert “Musically Yours by the Kakkars” recently in November 2022 that contained India’s number 1 top streaming artist Neha Kakkar and singer-songwriter Tony Kakker, which has a combined following of more than 100 million. Coupled with their global popularity, this was the first time the star siblings had ever performed together in a Metaverse – guaranteeing a path to success.
The concert event, which was streamed live on nehatony.everseapp.com, was a celebration of Bollywood fandom and cutting edge technology. It offered a variety of premium-built experiences for the stars’ hardcore fans by combining real-world experiences and the Metaverse into a seamless environment.
“It was a groundbreaking metaverse event as E-Verse continues to pioneer web3 tools and entertainment. We do what enhances human experiences, not just for technology’s sake. We now have a proven new way to delight fans”, says Sithi Srichawla , CEO of E -vers.
From the moment fans entered the platform, they could create personal avatars of themselves to travel around the E-Verse city, which was a large-scale Metaverse playground purpose-built around a massive Neha and Tony concert hall. People could walk or ride the E-verse hover bike or even play at a number of gaming stations from the sponsors to earn tokens and free tickets.
On the day of the concert, fans were transported from the Metaverse environment into the concert where Neha and Tony performed their greatest hits such as Manali Trance, Kala Chasma and Dheeme Dheeme against the backdrop of fairytale palaces and sapphire valleys in a distant world. VIP ticket holders got the once-in-a-lifetime opportunity to dance with Neha and Tony as virtual backup dancers on the concert stage, participate in a global chat and send emoticons to the stars.
“It was extravagant, exciting and very engaging. I danced with Neha and Tony right there on the metaverse stage as if I was there in person. It was the ultimate highlight for me.” Says Aishwarya Verma, a die-hard Neha fan.
With the mission to merge the Web2 and Web3 worlds, E-verse also launched NFT tickets for the first time ever for the Indian market along with regular e-tickets. This was done through blockchains Caduceus and ThunderCore which provided their advanced solutions for Neha and Tony’s fans to be able to purchase the collectible NFT tickets and enter the concert with a simple wallet connection.
Chris WangCEO and co-founder of ThunderCore, stated “The Neha and Tony Metaverse concert was just the start of the mission for ThunderCore and E-verse to bring about mass adoption of blockchain technology with a huge user acquisition pipeline. There are some big projects still in progress, follow with!”
About E-Verse
E-verse is a Singapore-based blockchain company whose mission is to connect global blockchain projects with all potential blockchain entrepreneurs, build a borderless worldwide blockchain community for information sharing and mutual business development, and establish an E-Verse blockchain ecosystem for blockchain World.
SOURCE E-verse
