- Crunch uses AI and Machine Learning algorithms to help customers make smart financial choices in line with the UAE’s vision for financial innovation
Dubai, UAE – Dubai-based FinTech Startup Crunch App Ltd. has today announced the launch of its mobile app ‘Crunch: Personal Finance’; a new personal finance management app that aims to empower individuals to seamlessly manage their money, grow their net worth and achieve financial well-being through a safe and secure platform.
The state-of-the-art platform syncs a user’s financial accounts, including bank accounts, credit cards and loans seamlessly in one place and provides an up-to-date overview of the user’s income and expenses. The user can also choose to track accounts manually and enter transactions themselves, for example the cash account. Using cutting-edge technology such as artificial intelligence and machine learning to categorize transactions, savings and expenses, it allows them to monitor budgets, view monthly expenses, track expenses and set personal financial goals and more.
Husam Aboul Hosn, Founder and CEO, Crunch App. Limited, stated, “Crunch is an innovative tool that empowers individuals to help them make intelligent decisions about their financial well-being. It aims to deconstruct the intimidation behind managing finances by doing the heavy lifting on behalf of users and providing them the tools they need to focus on growing their wealth across multiple investments and savings options.We believe managing your finances should be as easy as sending a text message: it should be done anywhere, anytime, with just a few clicks; our focus is to make your financial life easy, accessible and completely stress-free.”
Crunch begins its global growth plan with an initial UAE focus, with over 15 local and international banks and plans to expand to other countries in the region soon. Offering multi-currency features and customizable alerts, Crunch provides users with all the necessary tools to focus on growing their wealth across multiple investments and savings options. Users can analyze their data with smart insights in a fully customizable dashboard, gathering everything they need in one place.
In line with the UAE’s agenda to prioritize financial literacy as set out by the Department of Community Development, Crunch aims to transform how people spend their money to achieve greater financial security, as well as educate them on the importance of good personal financial management.
“The UAE is the digital transformation and FinTech hub of the region and in line with the local government’s vision to boost innovation, the Crunch app fits into people’s modern lifestyles by transforming how they spend their money to achieve greater financial security,” added Aboul Hosn.
The app offers customizable budgeting tools, insights and analytics where users can set goals and custom categories to improve their financial literacy and transform how they spend their money. Users will have access to all the information they need to track spending and savings, so they can make more informed, confident choices and stay on track to meet their savings goals and make healthier financial decisions.
Crunch also uses the highest level of banking security such as TLS data encryption and FaceID login to keep data safe, private, encrypted, anonymous, safe and protected at all times.
The app does not access, nor store or store users’ banking credentials, and has partnered with Lean Technologies, a technical service provider, regulated in the UAE by the Abu Dhabi Global Market (ADGM) Financial Services Regulatory Authority, to ensure users’ security and privacy is ensured, in line with global banking quality financial standards.
Crunch is available for download on both the Apple Store and the Google Play Store. To learn more about Crunch and its full features visit: Crunch App (www.getcrunch.app)
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About Crunch
Crunch is a personal finance management app founded in May 2022 under DIFC’s Innovation License. The app empowers individuals to easily manage their money, increase their net worth and achieve financial well-being through a safe and secure platform. By allowing users to seamlessly connect their bank accounts, credit cards, loans or savings accounts through a secure platform; Crunch automatically categorizes transactions, provides valuable insights into spending habits, monitors/tracks budgets, and even benchmarks a user’s financial performance against peers, all done anonymously and privately. Our mission is to provide tools, insights and analytics to improve financial literacy and transform how people spend their money to achieve greater financial security.
For more information please contact:
Mohammed Elbatta
Fekra Communication
E: [email protected]
