Dolce & Gabbana launches new NFT collaboration with inBetweeners and UNXD

Dolce & Gabbana enters Web3.

Dolce & Gabbana enters Web3.

NFTs have entered the world of fashion—are you ready for it? in Betweeners, a “gglobal community focused on spreading love and positivity”Dolce & Gabbana and UNXD, the curated marketplace for the best in digital luxury and culture, have announced their collaboration on a new “NFT Drip” collection.

Releasing the digital selection exclusively on OpenSea, the marketplace founded and headquartered in New York City back in 2017 which has been seen as “the world’s leading peer-to-peer marketplace for NFTs”, it is estimated 2000 digital bears will be at stake-Each specially designed by the artist and one of the founders of inBetweeners Gianpiero D’Alessandro—as each bear is equipped in one of 21 unique products from the Dolce & Gabbana vault. Aiming to fuse the world of luxury fashion with new contemporary iconic art, the NFTs will come to life with exclusive Dolce & Gabbana garments for holders to match their bears, along with owning a physical print of the collectible itself.

Serving as the second part of a collaboration celebrating the work between the two Italian groups, Dolce & Gabbana and the UNXD x inBetweeners Drip Collection was certainly a long time coming, as Dolce & Gabbana’s co-founder and designer, Stefano Gabbana explains “An exclusive collaboration between Gianpiero and Almost 10 years in the making, Dolce & Gabbana was delighted to bring it to life through the inBetweeners x Dolce & Gabbana & UNXD Drip Collection.With physical and digital collectibles, the Drip Collection introduces a new era in the world of luxury fashion and art that spreads peace , love and happiness around the world.”

Having been established back in 1985, the Italian house, which has made a rather infamous splash in the luxury fashion sector of the industry, can now serve as a modern example of how fashion can evolve for the current times.

Although the art is digital, each inBetweener bear is one of a kind—having been hand-drawn by D’Alessandro, a graphic designer and creative visionary born and raised in Naples, Italy, who in addition to leading the inBetweeners (a “global crowdsourced community” that has created an NFT collection of an estimated 10,777 bears living on the Ethereum blockchain) serves as the sole cartoonist and illustrator at DrewHouse, a brand co-founded by none other than acclaimed pop star Justin Bieber. “Since my childhood, I’ve always thought about using art to enter another reality where everything is happier – and the inBetweeners x Dolce & Gabbana NFT Drip Collection does just that,” explains Gianpiero. “I’m excited to see how our NFT collection will be received and to continue to push the boundaries of fashion and technology.”

“The union of high fashion and NFTs creates a perfect canvas for self-expression and unlocks a new method of building community in both the digital and physical worlds,” says Shiva Rajaraman, VP of Product at OpenSea. “This collaboration is groundbreaking, and OpenSea is honored to bring the vision of Dolce & Gabbana to life alongside Gianpiero’s vibrant art to create a new community of loyal fans and collectors in web3.”

The Drip NFT Collection drop is in collaboration with OpenSea, the world’s first and largest digital marketplace for crypto collectibles and non-fungible tokens (NFTs), where the project was highlighted on the website on Tuesday 13 December at 3:00 PM EST.