Dolce & Gabbana launches new NFT collaboration with inBetweeners and UNXD

Dolce & Gabbana enters Web3.

Dolce & Gabbana enters Web3.

inBetweeners, an NFT collection of 10,777 bears living on the Ethereum blockchain, Dolce & Gabanna and UNXD, the curated marketplace for the best in digital luxury and culture, have announced their collaboration on a new NFT Drip Collection.

Coming exclusively to OpenSea, the collection features 2,000 digital bears designed by GianPiero D’Allesandro, each outfitted in one of 21 unique products from the Dolce & Gabbana vault. The NFTs will bring redeemable luxury fashion and iconic art to life with exclusive Dolce & Gabbana apparel for holders to match their bears and a physical print of the collectible.

This Dolce & Gabbana and UNXD x inBetweeners Drip Collection is the second part of a collaboration that celebrates the works of the two Italian groups and was also a long time in the making.

“An exclusive collaboration between GianPiero and Dolce & Gabbana has been almost 10 years in the making, and were delighted to bring it to life through the inBetweeners x Dolce & Gabbana & UNXD Drip Collection,” said Dolce & Gabbana co-founder and designer, Stefano Gabbana. “With physical and digital collectibles, the Drip Collection introduces a new era in the world of luxury fashion and art that spreads peace, love and happiness around the world.”

Although the art is digital, each inBetweener bear is hand-drawn by inBetweeners’ GianPiero – a graphic artist and creative visionary born and raised in Naples, Italy. A designer who, in addition to the inBetweeners, serves as the sole cartoonist and illustrator at DrewHouse; a brand founded by Justin Bieber.

GianPiero is drawn to this medium because, “Since my childhood, I’ve always thought about using art to enter another reality where everything is happier – and the inBetweeners x Dolce & Gabbana NFT Drip Collection does just that,” he further explained that he is “excited to see how our NFT collection will be received and to continue to push the boundaries of fashion and technology.”

The Drip NFT Collection drop is in collaboration with OpenSea, the world’s first and largest digital marketplace for crypto collectibles and non-fungible tokens (NFTs), where the project was highlighted on the website on Tuesday 13 December at 3:00 PM EST.