Digital Entertainment Asset (DEA) partners Tokyo Electric






SINGAPORE, April 4, 2023 (GLOBE NEWSWIRE) — Digital entertainment resource (DEA), a Singapore-based GameFi developer and operator of PlayMining The NFT gaming platform has entered into a strategic partnership with Greenway Grid Global (GGG), a power infrastructure investment and development joint venture established in part by Tokyo Electric Power Grid Co. (TEPCO PG) in Japan.

Digital Entertainment Asset (DEA) partners Tokyo Electric

The partnership will see DEA and GGG explore the development of a Play-to-Earn (P2E) game that encourages players to make real-life social contributions. The game will use gamification and Web3 technology to address the challenges faced by understaffed government and infrastructure organizations in patrolling and inspecting aging public facilities. In an innovative marriage between the virtual world and the real world, players will receive P2E tokens when they inspect physical infrastructure in their cities, while also enjoying a fun video game.

“We are proud to partner with Greenway Grid Global, and excited to see where this project leads,” said DEA co-founder and co-CEO Naohito Yoshida. “DEA has always been devoted to social good campaigns, with a number of charitable and social good initiatives underway in Japan and Southeast Asia. Gamifying as a means of maintaining shared community infrastructure is a noble cause that we wholeheartedly support.”

TEPCO PG and GGG recently announced the sale of an ‘Electric Power Asset’ NFT collection based on TEPCO PG’s ‘Transmission Tower’ trading cards, consisting of images of the company’s power infrastructure such as power poles and transmission towers. The NFTs aim to present the power assets in an appealing way and contribute to recruitment and other activities throughout the power industry. The partnership with DEA ​​will make it possible to add intrinsic value to the Electric Power Asset NFTs by integrating them into a P2E game, while contributing to society through a social good initiative.

As a joint venture between TEPCO PG, CHUBU Electric Power Co. and ICMG Partners, GGG acts as a vehicle for the three businesses to jointly manage, incubate and invest in foreign companies engaged in power transmission and distribution or development of next-generation infrastructure. One of GGG’s main focuses is investing in projects that bring electric power and water infrastructure into non-electrified communities in Asia.

Play to make a difference

“While the concept of a game that incentivizes social contribution may be new, it is exactly the type of innovation that DEA aims to champion,” said DEA CSO Tatsuya Kohrogi. “We have a vision to solve real-world problems through P2E games, and DEA is constantly exploring new ways to make a difference for real people and communities.”

An example of this can be seen in DEA’s commitment to their South East Asian (SEA) players. In December 2022, the DEA collaboration with Yield Guild Games Southeast Asia (YGG SEA) to bring the entire PlayMining GameFi catalog to yggsea.io gaming platform, thereby increasing exposure in the SEA region for PlayMining games. SEA is one of the world’s largest markets for P2E games, where players from disadvantaged areas can earn additional income by borrowing NFTs through “scholarship programs” to join the games. The DEA reported that over 9,300 NFT borrowers had earned over USD 4.7 million since December 2021 for the JobTribes PlayMining game alone, with some of them earning enough to pay for their monthly living expenses.

DEA also redistributes a portion of their revenue to charitable works in SEA. For example, PlayMining and YGG SEA teamed up for a food tour in Indonesia in October 2022, and PlayMining also has an ongoing agricultural project in the Philippines.

PlayMining has a variety of games that allow players to earn DEAPcoin ($DEP) through play, included JobTribes, Make burgers, Menu Dragon Ramen, Graffiti Racer and Lucky farmer. DEA makes it easy for players to earn real world income through games as well, by continuously buys back DEP worth up to 40% of DEA’s sales on a monthly basis. DEP can also be traded on popular exchanges or spent on the PlayMining NFT marketplace.

PlayMining is also keen to explore different ways for players to interact, both digitally and physically. In addition to the social contribution game planned with GGG, PlayMining has an upcoming game called SOUL Fusers that will see players collaborate on NFT designs. They have a metaverse initiative called Kamui Fujiwara versewhich has NFT-holding fans collaborating with famous artist Kamui Fujiwara to create a new manga series, as well as gathering for personal meetings in Japan.

“While the crypto bear market has been difficult for everyone in the industry, our focus at DEA has always been to continue to develop and innovate,” Kohrogi said. “The most important thing is to build and support our community by providing as much value as we can for our 2.7 million users.”

About Greenway Grid Global
Greenway Grid Global Pte. Ltd. is a joint venture established in Singapore by Tokyo Electric Power Grid Co., Ltd., Chubu Electric Power Co., Inc. and ICMG Partners Pte Ltd. The company aims to make the world a happier place by combining investments in next-generation infrastructure and new technology, new business development and leadership development programs.

About Digital Entertainment Assets
Digital Entertainment Asset Pte. Ltd. (DEA) is a Singapore-based global Web3 entertainment company founded in August 2018. DEA is a developer of Play and Earn (P&E) games — also recently referred to as Play and Earn (P&E) games. The DEA operates as well PlayMining the gaming platform, the PlayMining NFT marketplace, the PlayMining Verse metaverse project and DEAPcoin ($DEP) – the first P&E token approved by the Financial Service Agency of Japan. The team is led by two co-CEOs – Naohito Yoshida and Kozo Yamada – who together bring decades of experience in founding successful startups (with 3 IPOs), creating popular video games, producing web TV shows and demonstrating a deep understanding of NFT games .

About PlayMining
PlayMining is a GameFi and metaverse platform that empowers creators who would otherwise benefit very little in the traditional IP creation industry. The PlayMining platform is a new business model for content creation, with an NFT Marketplace powered by PlayMining DEAPcoin ($DEP), along with an NFT gaming and Metaverse platform. With both in-house games as well as third-party projects with their own native tokens that allow creators to capture much of the value they create, the PlayMining platform has 2.7 million users and a catalog of P&E game titles including Job Tribes, Cookin’ Burger, Menya Dragon Ramen , Graffiti Racer and Lucky Farmer, as well as the metaverse project Fujiwara Kamui Verse.

Official channels
DEA website: https://dea.sg
PlayMining website: https://playmining.com
PlayMining Discord: https://discord.com/invite/xWeHGdt
PlayMining Twitter: https://twitter.com/PlayMining_SG
PlayMining Facebook: https://www.facebook.com/PlayMining/
PlayMining Medium: https://medium.com/playmining-game
PlayMining Youtube:

DEA contact
Takasugi: [email protected]

Media contact
[email protected]
[email protected]

An image accompanying this announcement is available at

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