Delivers agility through technology FinTech Magazine

MuleSoft, acquired by the leading software company Salesforce in 2018, is the unified platform for integration, APIs and automation. MuleSoft enables IT and business teams to create seamless digital experiences faster than ever before.

The core goal of MuleSoft is to help organizations through their digital transformation journey by enabling greater speed, agility and efficiency. Brian Kealey, GM and VP of MuleSoft Asia, heads the MuleSoft business across Asia, which covers the Greater China region, Southeast Asia and India.

He says: “MuleSoft’s vision is to help organizations become more composed and agile by unlocking their assets, data and the processes they have, and being able to improve the customer experience through technology.”

AXA’s cloud-based digital backbone

MuleSoft has collaborated with AXA for several years, and assisted the insurance giant with its digital transformation process. The collaboration has resulted in AXA utilizing the power of the digital ecosystem, which has enabled it to offer new products and services to customers more quickly.

Kealey says that MuleSoft’s groundbreaking solutions bring together all systems and processes to allow organizations to be more flexible, more agile and experiment faster with lower risk for their customers.

“The way they do it is through four discrete areas. The first is an engagement team. We’ve worked with them to offer an end-to-end digital platform experience, powered by Salesforce and connected directly to their backend systems.

“The second is to bring insight systems to your teams so they can unlock the data, the insights about their customers, their business and their products. The third is to improve the customer experience, and the fourth is really about their business expansion.”

Transform customer experiences

The trend to focus on the customer experience is a theme that dominates all industries, and MuleSoft has taken a different approach to achieve the goal. Says Kealey: “We saw that more than 70% of customer experiences in Asia have gone digital in the last two years. And we’ve seen the pandemic accelerate enormously how organizations think digitally and how crucial it is to their growth.”

Company-wide collaboration and innovation

Customers can take advantage of MuleSoft’s unified product line to drive collaborative innovation across the company:

• Anypoint Platform ™ enables IT teams to deliver composite services, API products and robots on a large scale for the entire organization.
• MuleSoft Composer enables business teams to automate integrations to common systems without code, by leveraging IT’s reusable resources, support and management.
• MuleSoft RPA automates repetitive and manual tasks with reusable robots that can intelligently process documents, enter data or perform actions on behalf of the user, all without a code. Combined with Composer, MuleSoft RPA will allow customers to truly automate complete workflows across multiple systems and end-to-end, even offline systems.

“We let IT have the security and management they need to ensure that the organization is not in danger,” he says. Now with automation capabilities, we offer the leading unified platform that combines the power of integration, API management and automation on a robust, secure and flexible basis, allowing companies across industries to easily automate business processes and compose new digital first experiences, faster. “

He concludes: “There has been a focus for us in recent years. And we continue to innovate in security and management and reliability as well. So very exciting times for us. “

READ THE ENTIRE AXA HONG KONG REPORT HERE