Decentraland Gurus launch Metaverse Beauty Week

Starting today and running until June 16, Decentralized countrynext to Spacious and Roblox, will welcome ‘Metaverse Beauty Week’, bringing a wave of enchantment and glamor to the virtual world. Interestingly, this lavish affair will also take place outside the Metaverse, showing a physical presence in London, UK.

Brought to life by the innovative agency, COOL, the Metaverse sphere will test conventional boundaries of beauty, integrating the strangeness of the virtual world with the attractiveness of the beauty sphere. Welcoming beauty mavens like Neutrogena, ULTA, LUSH and more, the festival is a hub for all beauty enthusiasts and Web3 spirits to tackle all things visibly alluring.

Decentraland’s beautified oasis

Decentraland’s Vegas City is the focal point of Metaverse Beauty Week, offering attendees a variety of experiences through immersive gameplay and state-of-the-art prizes, with Decentraland’s SuperNina and Christy Krantz (“CK Bubbles”) ready to guide attendees through the glittering domain.

Former GLOW UP judge and AR makeup artist Paige Piskin—known as the “Legend of the Metaverse” by VICE—is another icon gracing the festival with her alluring presence. In collaboration with Neutrogena, Piskin’s brand ambassador, Kerry Washington, will also present an otherworldly experience, diving into the amazing world of skin care.

Contestants who are yet to gear up for the festivities can head to the Decentraland Marketplace to rummage through unique outfits, makeup, and hairdos before unlocking their avatars to take part in the following bragging rights:

• • The Hut Group’s ‘Glossy Drops’: Embark on a mission to collect scattered Glossyboxes to win real beauty items.
  • Neutrogena’s ‘Boost Your Skin’s Vitals’: Take part in an educational skin care adventure in a joyful learning journey.
  • Valdé Beauty’s ‘Valdé Armor Archway’: Transform into a Valdé warrior with the power of a luxurious lipstick collection.
  • CK Bubbles ‘The History of Nail Art’: Walk through history as you admire the evolution of nail art.
  • LUSH’s “Bath Bomb Reveal”: Immerse yourself in a melting bath bomb for unique sensory experiences.
  • Supernina’s “World of Wellness with Supermind”: Embody the mantra “beauty comes from the heart and soul” with Supernina’s limited edition wearables and emotes.
  • Clementine’s ‘Meta-tation’: Embark on a soul-searching journey with Clementine’s brand of wellness through soothing “metatation” sessions.

To escape on Decentraland’s unique journeys, participants can download the Decentraland PC or Mac app or visit the official Decentraland website. So get ready for your entrance as the metaverse and the world of beauty merge in an explosion of creativity, color and sass at Metaverse Beauty Week.

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