deadmau5 is collaborating with Fintech Company to try to make banking sexy
deadmau5, electronic music producer in general – has completed a brand agreement with fintech company Zytara. This is where entertainment and digital financial institutions meet in a marketing love.
deadmau5 is one of the world’s most respected producers of electronic music. He has released seven critically acclaimed albums and has 15 million followers on all social media.
He has just entered into a partnership with a digital finance company. The collaboration may be to make banking cool. You have to admire their determination. No one on earth thinks banking is cool. But the deal will certainly expose Zytara to a huge new market in the deadmau5 world.
For his part of the deal, Joel Zimmerman, AKA deadmau5 (pronounced “dead mouse”), will introduce the fintech app to his extremely loyal fans.
deadmau5 fans – What they get
Zytara will enable deadmau5 fans to get deadmau5 specially designed physical and virtual debit cards. They can be used by over 45 million sellers globally. And through the deadmau5-branded fintech app, fans can connect to deadmau5’s online stores, buy his goods, buy concert tickets and buy in-game.
Zytara’s affiliate, Zytara Labs, is an NFT production studio for music artists, actors, players, sports teams and other brands. The Fintech company also collaborates with other brands such as sports teams to build tailored user experiences for their fans, while using Zytara’s digital banking platform.
The idea, says Zytara, is that “branded banking experiences can be used by celebrities, brands and influencers to deepen the connection with the audience.”
Music meets technology
deadmau5 is an expert on games. He has a large fan base and a broad demographic. He said: “I’m always looking for ways to use technology to change experiences, and that’s why I was very excited when Zytara came my way – no one else thinks of banking as they are making it easy to keep and trade in crypto, NFTs and stack coins, as well as fiat currency. As a gamer and music artist who loves technology, Zytara has created a truly user-friendly world for digital life. “
Al Burgio is the founder and CEO of Zytara. «Deadmau5 is a pioneer in the use of innovative, new technologies in creative ways, which is why we see this relationship as more than a typical partnership. In addition to working with deadmau5 to develop the interactive and branded Zytara banking app, we also welcome him to Zytara’s advisory board to help strengthen Zytara’s creative direction going forward. ”
Cryto is already sexy. But bank? We will find out soon.
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