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Laliga, the premier soccer league organization in Spain, has announced the launch date of Laliga Golazos, a memorable non-fungible token (NFT) platform. The platform, built in partnership with Dapper Labs, will allow users to purchase NFTs with videos of the most memorable goals from 2005 to the present day.
Laliga, the premier soccer league in Spain, enters the world of digital collectibles. The company recently announced the launch of its own NFT platform, Laliga Golazos. The service, launched in partnership with NBA Top Shots developer Dapper Labs, aims to connect fans with some of the most iconic moments in Spanish football.
Laliga Golazos aims to deliver videos of the most spectacular moments and matches in the league, from 2005 to the present day. The name Golazos comes from the word “gol”, Spanish for goal, and refers to the best scoring moments in the league’s history. These NFTs will allow users to see multiple angles of some of the games, by listening to the official play-by-play narration.
According to a press release, the moments will include “incredible dribbling and skill, extraordinary assists, incredible saves, great defensive moves and the goals millions of fans around the world are celebrating.” Each of these moments will have a degree of rarity, with rarer moments seeing less issuance than others, and will be issued on top of the Flow blockchain, which is said to be optimized for this type of application.
Speaking about the new platform, Jorge Urrutia del Pozo, general manager of Laliga Golazos, told Dapper Labs:
Laliga Golazos will enable fans to own a piece of Laliga history and participate in a whole new type of football community that recognizes and rewards them for their fandom.
The platform is currently in a closed beta phase and is expected to launch its first NFT release on October 27.
This is just the latest in a series of product launches and partnerships that Laliga is currently developing to increase the target audience for the business and spark the interest of newer generations in the league.
Earlier this month, the company also announced a partnership with Globant, an Argentinian software company, to build digital products in the Web3 and metaverse. The company has also licensed its IP (intellectual property) to be included in Decentraland, to offer more experiences on a package of the Ethereum-based metaverse platform.
What do you think about the Laliga Golazos NFT platform? Tell us in the comments section below.
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