Dallas Cowboys QB Dak Prescott Signs on as Blockchain Crypto Advocate
FRISCO – Dallas Cowboys quarterback Dak Prescott has signed with Blockchain – following the lead of the crypto company’s recent sponsorship partnership with “America’s Team” – to serve as a brand ambassador.
“The world needs change,” Prescott said as part of the announcement. “Crypto offers a path to financial freedom and will transform our relationship with money. I am honored to help create awareness alongside Blockchain.com as they work to build the future of finance.”
Building on the first-ever crypto partnership with an NFL team, Prescott is bringing his personal brand firepower to introduce crypto to a wider audience, according to the company’s release.
As part of the deal, Dak will be featured on television, radio, social media and digital media, as well as in select personal appearances. Blockchain, Dak says, “will also appear in educational content designed to increase crypto awareness among soccer fans.”
On Tuesday, Dak launched the first spot to his 2.2 million Instagram followers. Called “Less Complicated,” the site, the company says, “recognizes crypto’s complexity and the importance of simplifying it for mass audiences. A key goal of the partnership is to demystify crypto for Cowboys fans and beyond.”
Prescott, the face of a Cowboys franchise for a team hoping to make the playoffs again, is cited by the company for his “philanthropic efforts (that) know no bounds, and Blockchain.com is committed to partnering with him to contribute for important matters. prior.”
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“Blockchain.com is trusted by millions, by America’s Team, and now by the star quarterback of America’s Team,” said Peter Smith, Blockchain.com CEO. “Dak Prescott represents many values that are important to us – humility, integrity and a champion mindset. Dak has long believed in crypto’s ability to provide financial freedom and will help us bring awareness and education to NFL fans in Dallas and beyond.”
Cowboys fans can see Dak Prescott and the entire Dallas Cowboys team at the first Blue Carpet Kickoff event sponsored by Blockchain.com. The made-for-television event where Blockchain.com will present the first-ever Playmaker Award will take place at the Ford Center at The Star in Frisco on Thursday, the night before the team’s final preseason game and will air on NFL Network on August 29, 2022.
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