CryptoCom and Coca Cola launch NFT collection inspired by FIFA World Cup Qatar 2022

Coca-Cola and Crypto.com have teamed up to launch an NFT collection inspired by the Qatar 2022 FIFA World Cup. The collection, created in collaboration with the digital artist GMUNK, is based on “heat maps” that visually represent the movements and highlights of the tournament’s players. GMUNK has created 10,000 NFTs based on these heat maps, which will be available to fans on the Crypto.com NFT platform from May 1 to July 31, 2022.

To access the NFT collection, fans must create an account on the Crypto.com NFT platform and visit the Coca-Cola Fanzone page to create a token. The Coca-Cola Fan Zone is a digital hub for the Qatar 2022 FIFA World Cup that gives fans the opportunity to experience excitement, thrills, games and moments to remember during the tournament. In addition to the NFT collection, the fan zone includes leaderboards, pledges and predictions, allowing fans to compete with each other and interact with the tournament in real time.

However, Cryptopotato can confirm that although the announcement is for a global audience, the registration sites – either Coca-cola Middle East or the fanzone links officially provided – only offer options for residents living in Qatar, Saudi Arabia or the United Arab Emirates.

The artist, The Exchange and the FIFA representative join forces

GMUNK said in an official press release that the Coca-Cola ‘piece magic’ collection uses football data as a brush, defining densities, behavior and color applications, demonstrating the passion and determination of the World Cup players as they battle on the field. , which is what inspired the artist to develop his unique digital artwork.

FIFA World Cup General Manager Nazli Berberoglu expressed his admiration for the collaboration with GMUNK and praised his artistic abilities and the overall beauty of the collection.

“A superb talent who has consistently pushed the boundaries of art’s newest and most exciting field, GMUNK’s ‘heatmap’ inspired NFTs will capture the passion and determination shown by players during the World Cup – as they battle it out on the pitch, their athleticism and performance will inspire incredible digital works of art.”

Steven Kolifowitz, Chief Marketing Officer of Crypto.com, for his part, preferred to focus more on the potential of this collaboration for the growth of the brand and the introduction of decentralized technologies.

“This year’s FIFA World Cup will be the first to utilize Web3 technology,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “It is a privilege to partner with Coca-Cola and GMUNK to commemorate these historic matches that will forever be captured on the blockchain. Together, we are creating a whole new form of memories.”

CryptoCom believes in sports marketing despite bearish conditions

This is not the only NFT collection sponsored by Crypto.com inspired by the FIFA World Cup. As Cryptopotato recently reported, Visa partnered with the popular crypto exchange to launch an NFT collection inspired by iconic goals scored by popular soccer stars Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez.

However, not all sports offerings have been good for Crypto.com. The exchange had to pull out of a sponsorship deal with UEFA at the last minute, citing regulatory concerns. The stock exchange was to replace Gazprom as the official sponsor of the European league.

But this new NFT collection would simply be the latest sports collaboration for Crypto.com, which is currently an official sponsor of the Qatar 2022 World Cup. The exchange has entered into significant partnerships in the sports sector, ranging from Formula 1 to eSports, and has spent millions of dollars on advertising, sponsorships and partnerships in an effort to bring crypto to a mainstream audience.