Crypto Payment Startup MoonPay Hires Ex-Coinbase President as COO

Current MoonPay COO Jim Esposito did not comment on the announcement, and it is unclear whether or not he will stay with the company.

MoonPay, financial technology company that provides crypto payment solutions, has welcomed on board Asiff Hirji, former Coinbase Inc (NASDAQ: COIN ) president. Asiff Hirji will serve as MoonPay Chief Operating Officer (COO), bringing his vast expertise in blockchain and decentralized finance (DeFi) to MoonPay’s operations. The startup focuses on increasing crypto adoption and aims to be the world’s leading Web3 infrastructure company. Thus, Asiff Hirji will be a perfect fit for MoonPay.

Asiff Hirji has been keeping an eye on MoonPay’s business since its launch, and now he has an exciting opportunity to join the startup.

Hirji commented:

“MoonPay is competitively positioned to drive mainstream Web3 adoption, and I look forward to bringing my expertise and insights to their leadership team to further advance the company’s mission.”

Before joining MoonPay, Asiff Hirji was the President of Figure, a company transforming financial services through blockchain technology. Also, from 2017 to 2019, Hirji served as President and CEO of Coinbase, the world’s leading cryptocurrency company. Hirji was able to scale the company over 40 times in volume and bring revenues to $1 billion. He was also at the beginning of the launch of Coinbase’s new products and expansion into new countries. Prior to Coinbase, Hirji was an Operations Advisor at Andreessen Horowitz from October 2016 to December 2017, Chief Restructuring Officer at Hewlett Packard Inc (NYSE: HPQ) from November 2014 to March 2017, and served as President and COO of TD Ameritrade from July 2005 to October 2006.

MoonPay CEO Ivan Soto-Wright stated:

“Our mission has always been rooted in boarding the world for Web3, and with recent hires like Asiff Hirji, we feel more confident than ever that we are getting closer to that goal.”

The current MoonPay COO, Jim Esposito, did not comment on the announcement, and it is unclear whether or not he will stay with the company.

Earlier this month, MoonPay appointed former Blockchain.com Chief Legal and Administrative Officer Lindsey Haswell as its Chief Legal Officer. It also hired José Nuño, payments veteran and former VP at Wyre and Checkout.com, as director of sales strategy.

About MoonPay

Launched in 2019, MoonPay is a fintech company that builds payment infrastructure for the crypto market and acts as a gateway to digital assets. MoonPay is active in more than 160 countries and is trusted by more than 300 leading wallets, websites and applications to accept payments and fight fraud.

Initially, MoonPay started its journey as a fintech player that allows users to purchase crypto products using fiat currencies. Over the past year, MoonPay has made a move in the Web3 space.

Recently, MoonPay partnered with NFT marketplace Magic Eden to introduce new payment options for purchasing digital collectibles. Also, MoonPay announced a strategic partnership with LooksRare, an Ethereum network-based NFT marketplace, to allow LooksRare users to buy and sell crypto assets through the MoonPay payment infrastructure.

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