Crypto.com Partners With Coca-Cola To Launch World Cup NFTs As CRO Token Rises 10%
Player “heatmaps” from the ongoing FIFA World Cup 2022 matches will be used to create 10,000 NFTs that will be hosted on Crypto.com’s blockchain.
Top crypto exchange Crypto.com has teamed up with American multinational beverage company Coca-Cola to launch a collection of non-fungible tokens (NFTs) it calls “Piece of Magic” NFTs. The partnership will see about 10,000 NFTs on Crypto.com’s blockchain. While Coca-Cola, for its part, will be responsible for creating the NFTs with the help of digital artist GMUNK. The collection has a theme that aligns with the 2022 FIFA World Cup currently underway in Qatar.
Crypto.com NFTs aimed at commemorating World Cup moments
According to the official announcement, the NFTs were created by tracking players’ heatmaps. This refers to how much space is covered by an individual player throughout a particular match in the Qatar World Cup.
According to Crypto.com Chief Marketing Officer Steven Kalifowitz, this partnership is a great deal. Expressing his excitement, he added that the partnership offers a whole new form of creating memories. But more importantly, it sets a trend, given that a body as big as FIFA is adopting Web 3.0 technology for the first time. Kalifowitz said:
“It is a privilege to partner with Coca-Cola and GMUNK to commemorate these historic battles that will forever be captured on the blockchain.”
However, when we talk about how fans can access the NFTs, interested buyers must first create a Crypto.com NFT platform account. And for them to have a chance to win one of Coca-Cola’s “Piece of Magic” NFTs, they must also register on the Coca-Cola Fanzone website.
CRO swings 10%
As expected, the news of the NFT launch immediately drove the original token of Crypto.com (CRO) sky high. According to CoinMarketCap data, CRO saw gains of over 10% on the heels of the news. But at press time, it has now lost about 5% of those gains over the past 24 hours, trading at $0.6671.
Despite the recent significant increases, CRO is still down over 50% in the last month. But it can be linked to the collapse of the FTX exchange which had a clear effect on the general crypto market.
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Mayowa is a crypto enthusiast/writer whose conversational nature is quite evident in his writing style. He strongly believes in the potential of digital assets and takes every opportunity to reiterate this. He is a reader, a researcher, a wise speaker, and also a budding entrepreneur. Aside from crypto, Mayowa’s imagined distractions include soccer or discussing world politics.
