Crurated becomes the first blockchain and membership-based wine community to offer fractional barrel sales powered by NFT technology
New features give Crurated Members the opportunity to buy fractions of wine by the barrel and customize exclusive bottle formats and labeling
Participating world-renowned producers include Domaine Fourrier, Charles Lachaux, Domaine Robert Groffier, Domaine Vincent Dancer, Domaine De Montille and Domaine Pierre Girardin
LONDON – September 26, 2022 – Wine futures, sometimes called En Primeur, are a way of buying the most sought-after wines before they are bottled and released on the market. Crurated, a blockchain and membership-based wine community, takes this concept to the next level with new technology that offers both provenance and customization to the blend. Alfonso de Gaetano, the company’s founder has announced that Crurated Members can now purchase fractions of casks certified through blockchain and NFT technology. This new offering also gives members the ability to customize bottle formats and labels based on their unique needs.
Crurated introduces fractional barrel sales with world-renowned producers that include Domaine Fourrier, Charles Lachaux, Domaine Robert Groffier, Domaine Vincent Dancer, Domaine De Montille and Domaine Pierre Girardin.
Crurated also offers curated experiences for the top 10 fractional keg buys, in terms of value for money. Experiences include a visit with the winemaker, tour of the winemaking facility, a winemaking dinner and other curated events based on location.
“Many of our renowned customers often ask for larger format bottles. Deciding how many to produce beyond the traditional Magnum can be challenging,” says Nicolas Groffier of Domaine Robert Groffier. we can determine the exact number and sizes of bottles we need. And now the only way to have larger formats from Domaine Robert Groffier is through Crurated.”
“This new concept completely changes the way rare, pre-bottled wines are sold to consumers,” said Alfonso. “Fraction ownership has been around for decades and is just now being applied to digital art in the NFT space. While a fraction of a Bored Ape may be a unique application of the technology, it is shared and not something you can enjoy alone. The concept ours revolutionizes shared ownership supported by NFTs by offering the value of provenance to further authenticate the wine. Members can also customize the bottle formats and labels and then appreciate their fraction of rarity in the real world.”
The current plan for fractional sales of French barrels includes:
- September 26 – October 2: Domaine Fourrier – 2 Barrel
- October 3 – October 9: Charles Lachaux – 6 Barrels
- October 10 – October 16: Domaine Vincent Dancer – 1 Barrel
- October 17 – October 23: Domaine De Montille – 2 barrels
- October 24 – October 30: Domaine Robert Groffier – 5 Barrels
- October 31 – November 6: Domaine Pierre Girardin – 5 barrels
About Crurated
Launched in 2021 with a focus on France and Italy, Crurated is a membership-based wine community designed to connect connoisseurs directly with world-class producers. A team of specialists provides personalized services and authentic experiences, while Crurated’s seamless logistics service guarantees quality and provenance thanks to secure wine cellar storage and innovative blockchain technology. For more on Crurated, visit crurated.com.
