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Crown Royal Vayner 3 & Partners Launches NFT Gifts for ‘Giving Tuesday’
Crown Royal, the best-selling whiskey brand, in collaboration with Salesforce NFT Cloud, Crossmint and Vayner3 is launching its first digital collectible. 75,000 Crown Royal NFTs created by visual designer, Adam Verhasselt, will be available between November 24th and December 31st. For this Giving Tuesday, the collaboration is giving back by allowing fans to gift their NFT to someone special. Furthermore, active overseas US military personnel will receive one Crown Royal purple bag for each NFT required.
Crown Royal NFT: “That Deserves a Crown” program
Through this NFT launch, Crown Royal is adding a Web3 extension to its exemplary bag packaging program, The Purple Bag Project. In detail, the brand now encourages you to embrace the spirit of giving and participate digitally through ‘That Deserves a Crown’. Furthermore, US fans 21+ can forward this unique NFT to a special someone while helping a military member overseas. Each Crown Royal purple bag will contain food, hygiene products and entertainment items for US military active duty members. Also, to simplify the claim process, fans do not need a digital wallet.
In addition, Crown Royal has a long history of giving back to the hospitality, service and military industries. Thanks to partnerships with organizations like Packages From Home, the Purple Bag Project has helped over one million service members. Now Crown Royal will be able to support active members in a different way through their new Web3 initiative.
“Crown is built on the belief that if you live generously, life will treat you like royalty! Our mission is to enable in a way that inspires generosity all year round,” said Sophie Kelly, Sr. Vice President of Whiskey Portfolio in North America at Diageo. “This launch takes Crown Royal’s spirit of generosity to a new level. We are excited to use web3 technology to not only help consumers recognize special people in their lives who deserve appreciation, but also to support active duty service members through the Purple Bag Project.”
