Cristiano Ronaldo partners with Binance to launch NFT Collection
One of the greatest professional athletes on the planet is venturing into the world of tokens. Legendary soccer player, Cristiano Ronaldo, has partnered with Binance to launch the icon’s premiere NFT collection.
The first arrival of the NFT collaboration will be available to consumers on November 18. Subsequently, this marks a multi-year partnership with one of the largest cryptocurrency exchange platforms on the planet.
CR7 exclusive NFTs
There are few celebrities on the planet who are as widely known, universally respected and undeniably talented as Cristiano Ronaldo. The current Manchester United striker is one of the best footballers to ever kick a ball, and is on par with some of the most recognized sports players.
And now Ronaldo is taking his influence off the pitch to the NFT world. He announced an exclusive deal with Binance to bring his own collection to life. Moreover, the collaboration is part of a global marketing campaign by the cryptocurrency platform to bring the accessibility of Web3 to potential new users.
In a statement, Binance Co-Founder He Yi commented on the newly announced partnership. Stating: “We believe the metaverse and blockchain are the future of the internet. We are honored to partner with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry.”
Ronaldo added in the statement: “It was important to me that we created something memorable and unique for my fans, as they are such a big part of my success.” The footballer added: “With Binance, I was able to create something that not only captures the passion of the game, but rewards the fans for all the years of support.”
The collection is set to contain seven animated statues at four different rarity levels. Additionally, these rarity levels are Super Super Rare (SSR), Super Rare (SR), Rare (R) and Normal (N). With each category also depicting an iconic moment of the icon’s professional and personal life.
