Cristiano Ronaldo launches first NFT collection with Binance

New collection and mystery boxes available 18 November on Binance.com

PARIS, 15 November 2022 /PRNewswire/ — Cristiano Ronaldo’s first NFT collection will be available Friday 18 November as part of an exclusive, multi-year partnership with Binance, the world’s leading blockchain ecosystem and cryptocurrency supplier of infrastructure. The launch is supported by a global marketing campaign featuring Ronaldo, which aims to introduce his fans to Web3 through the world of NFTs.

“We believe that the metaverse and the blockchain are the future of the internet,” said Binance Co-Founder and Chief Marketing Officer He Yi. “We are honored to partner with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry.”

“It was important to me that we created something memorable and unique for my fans, as they are such a big part of my success,” Ronaldo said. “With Binance, I was able to create something that not only captures the passion of the game, but rewards the fans for all the years of support.”

The first Cristiano Ronaldo NFT collection will drop 18 November (09:00 UTC) and features seven animated statues with four rarity levels: Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N). Each NFT statue depicts Ronaldo in an iconic moment from his life, from his career-defining bicycle kick to his childhood in Portugal.

• The 45 highest value CR7 NFTs (5 SSR and 40 SR) will be auctioned on the Binance NFT Marketplace. The auction will remain open for 24 hours, with NFTs awarded to the highest bidder. Bid prices start at BUSD 10,000 for SSR and BUSD 1,700 for SR.
• The remaining 6600 NFTs (600 R and 6000 N) will be offered on Binance starting at 77 BUSD for normal rarity.
• Each rarity level comes with its own set of exclusive perks, ranging from:

– Personal message from Cristiano Ronaldo
– Autographed CR7 & Binance Merchandise
– Guaranteed access for all future CR7 NFT drops
– Free CR7 Mystery Boxes
– Participation in giveaways with signed goods and prizes

Additionally, new users who register with Binance.com (and complete KYC) will receive a Cristiano Ronaldo Mystery Box. These boxes may contain limited edition Ronaldo NFTs. CR7 Mystery Boxes are available for the first 1.5 million new Binance users who sign up with referral ID RONALDO.

For US-based users, Binance.US – the American partner of Binance.com – is offering a free souvenir NFT for threshold USD deposits made on the platform within the promotional period. Users who receive the souvenir NFT will be whitelisted to purchase future CR7 NFTs. To participate in the promotion, new and existing US users must register here.

Future sets of the Cristiano Ronaldo NFT collection will be available in early 2023. All collections will be available exclusively on Binance.com; follow Binance on Twitter for the latest updates.

About Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and has an unrivaled portfolio of crypto products and offerings, including: trade and finance, education, data and research, community benefit, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com

SOURCE Binance