Countdown in Times Square to the auction of Barça’s first ever NFT on July 29 at Sotheby’s New York
The auction for the club’s first ever NFT, the digital artwork In a way, immortal, with Johan Cruyff, will take place on 29 July at the auction house Sotheby’s New York. The countdown was celebrated in legendary Times Square through two 3D ads, seen directly by President Joan Laporta, Vice President Rafa Yuste, Jordi Cruyff and his son Julen Cruyff and first team players, Sergio Busquets and Pedri, together with Eric Sas and Alan Company, BCN Visual’s founders. Both the Nasdaq screen, the most Instagrammed corner of the world, and the 221 Clear Channel screen lit up to announce the live auction from the prestigious auction house at 2 p.m. (ET).
Offer In a way, immortal started online from Thursday 21 July and will end this evening during live auction, at Sotheby’s, when the winning bidder will be confirmed. NFT recreates the legendary moment at the FC Barcelona stadium on 22 December 1973, when Johan Cruyff hung in the air in front of Atlético Madrid goalkeeper, Miguel Reina, before scoring an impossible goal that has gone down in football folklore in Barça and around the world. .
Excitement builds in the heart of New York
The two screens in Times Square showed an audio-visual piece that created a lot of excitement among the crowd walking along Broadway. It referenced the live auction, displaying the message ‘In a way, immortal. Live Auction in New York’, along with the Club badge, the date of the auction and the logo of the famous auction house. A golden statue of Johan Cruyff emerged from inside a golden soccer ball that bounced to the music, with the Camp Nou stadium in the background, before the ad ended by also showing nft.fcbarcelona.comthe microsite which contains all information about NFT, as well as a countdown to today’s live auction plus a link to follow it live.
The ad has been running on the Nasdaq screen since Monday, July 25 and will be repeated 334 times a day until Saturday, July 30, including a special showing on Thursday, July 28 for one hour between 6:30 and 7:30 pm (ET) on 221 Remove channel screen.
The club’s first ever NFT
The piece of high quality, with the title In a way, immortal and inspired by a quote from Johan Cruyff, is produced by the Club in collaboration with BCN Visuals, a strategic innovation partner, and Digital Superstudio, which developed NFT’s cinematographic aesthetic. The buyer of this unique artwork will also receive a number of VIP club-based benefits and experiences and will be named a Barça Digital Ambassador. The project was made possible with the involvement of The world of Johan Cruyff.
100% Barça experiences for the owner of NFT
As well as being the sole owner of NFT, the Barça Digital Ambassador will be able to enjoy a range of ‘money can’t buy’ experiences. FC Barcelona will incorporate into the NFT’s smart contract a set of tools such as Meet & Greets, visits to La Masia, hospitality rights (for a minimum of five years), the right to play at Spotify Camp Nou and an official handover of the ball before a friendly match, among other benefits.
