VANCOUVER, British Columbia–( BUSINESS WIRE )–Aug. November 2022–
New research from Trulioo, a leader in global identity verification, shows that consumers consider identity verification important and reassuring during onboarding and throughout their relationship with crypto exchanges.
The survey, highlighted in the report “Crypto Customers Demand Security in Uncertain Times,” reveals that 70% of crypto users feel more vulnerable to cybercrime than they did two years ago, and 75% say they are more vigilant when shopping. with online companies. The long-standing goal has been to deliver nearly frictionless customer onboarding, but consumer expectations are shifting toward some friction to provide reassurance.
Consumers want proof that online brands take security seriously, and crypto exchanges are taking steps to meet these expectations. The research found that 66% of crypto users are more tolerant of identity verification than three years ago, and 78% are comfortable with the process taking longer or involving more steps.
The research also found:
- 62% of consumers say security is more important to them when opening accounts than it was two years ago
- 82% of crypto companies find it difficult to adjust their identity verification and onboarding approaches in response to changing market conditions
- 87% of crypto executives say identity verification needs to be a continuous process throughout the customer journey, rather than a single step during account creation
- 79% of crypto executives believe building trust requires more agile and robust onboarding and identity verification
“The world’s largest crypto exchanges turn to Trulioo for identity verification because we enable them to stay ahead of evolving global regulations and keep pace with changing customer expectations,” said Steve Munford, Trulioo CEO. “Smooth and proven identity verification is the foundation for building and maintaining trust when consumers open new digital wallets. This trust provides a competitive advantage for crypto exchanges and opens the door to global growth.”
Download the report for more insight into delivering the experiences crypto customers expect. Visit Trulioo to learn how fast, accurate and secure identity verification can help businesses optimize onboarding and build long-lasting relationships.
About Trulioo
Trulioo is a leading global identity verification company that builds trust online so businesses and consumers can shop safely and securely. Trulioo provides real-time verification of 5 billion consumers and 330 million business entities worldwide – all through a single API integration. Organizations rely on its identity verification platform, GlobalGateway, to help meet their business and compliance requirements and automate due diligence and fraud prevention workflows. The Trulioo mission is to help give every person on the planet a digital identity to provide access to basic financial services and support. For more information, visit Trulioo.com.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20221108005032/en/
CONTACT: Media
Alison Gallagher
KEYWORDS: NORTH AMERICA USA GREAT BRITAIN EUROPE CANADA
INDUSTRY KEYWORDS: FINANCE SECURITY PROFESSIONAL SERVICES OTHER PROFESSIONAL SERVICES TECHNOLOGY
SOURCE: Trulioo
Copyright Business Wire 2022.
PUB: 11/08/2022 06:00 AM/DISC: 11/08/2022 06:02
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