Coinbase launches ‘Crypto: Moving America Forward’ campaign to educate public about blockchain

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(Kitco News) – Coinbase is doubling down on its efforts to educate the American public about the benefits of blockchain technology with the launch of “Crypto: Moving America Forward,” a national campaign intended to explain the role of cryptocurrencies as an underlying technology that will update the global financial system.

According to a blog published by the top US-based cryptocurrency exchange, one of the main goals of the new campaign is to emphasize that “US global economic leadership and national security are at risk if the US abandons its role in building technology that will become central in the world’s financial infrastructure.”

The campaign kicks off with a series of four ads featuring Coinbase CEO Brian Armstrong that will air during popular Sunday programming, with a new chapter premiering each weekend. Some of the ads will also be shown during the NBA Finals ad breaks. “Together, they will explain why crypto is important and what is at stake for the United States,” the blog said.

The titles of the upcoming ads are The History of Money Initiative, Stand With Crypto Day, Real People Using Crypto for Real Needs, and The State of Crypto Summit. Foreign adoption of blockchain in countries such as China will also be the focus of the campaign.

The ‘History of Money Initiative’ ad will provide “A historical timeline of currency, from goats in 10,000 BC to crypto today,” and was created by Coinbase in collaboration with a monetary historian, the blog said. It will also feature a “wallscape campaign on Wall Street that visually documents the historian’s work.”

‘Stand With Crypto Day’ is scheduled for July 19 and will involve members of the “crypto economy” converging in Washington, DC, “to advocate for crypto-friendly policies with their respective members of Congress.” The advertisement for this event will be released in the weeks leading up to July 19 as a way of promoting it.

“Real People Using Crypto for Real Needs” will feature real-life examples of people using crypto to pursue financial freedom and other opportunities meant to highlight the ways cryptocurrencies can positively impact people’s lives.

For ‘The State of Crypto Summit’, Coinbase has partnered with the Financial Times to host an event in New York City on June 22 designed to “bring together influential stakeholders from the traditional financial sector to discuss the various ways crypto is being deployed . as a financial technology,” the exchange said.

The summit will showcase the sector’s progress and present data documenting the pace of crypto adoption. It will include panels of financial leaders, national security experts, policy makers and other industry professionals who will provide valuable insight into the future of crypto.

To go along with the new ‘Moving America Forward’ campaign, Coinbase announced on Tuesday that their wallet-as-a-service has officially launched on the mainnet.

“With Wallet as a Service, users can create, access and restore their wallet using just a username and password, all embedded directly in your app,” the exchange said in a chirping. “By leveraging multi-party computation (MPC), wallets created with Wallet as a Service help protect user resources by securely sharing, encrypting and distributing keys across multiple parties.”

The launch of the service on the mainnet also enables users to export their keys from the platform at any time, meaning they are always in full control of their assets, Conbase said.

According to the services technical documentation, “Wallet as a Service is a blockchain-agnostic developer platform with APIs that allow you to integrate flexible and extensible crypto wallets into your applications,” offering users a seamless experience, native integration and scalability.