CLARINS INTRODUCES TRUST, A PLATFORM USING BLOCKCHAIN TECHNOLOGY TO PROVIDE TRANSPARENCY ON THE TRACEABILITY OF INGREDIENTS AND PRODUCT PRODUCTION
NEW YORK, 14 November 2022 /PRNewswire/ — Following its ethical and sustainable commitments, Clarins takes one step further in consumer transparency by launching TRUST, a unique platform base on blockchain technology to share full traceability of the ingredients also included in product formulas as the manufacturing process. Starting today with the latest product batch numbers, everyone has access to:
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All stages of the product manufacturing process – including quality and safety controls, where and the product is formulated and packaged.
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Comprehensive information on plant-based ingredients – including geographical origin, harvesting method and Clarins sourcing certifications.
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Behind the Clarins expertise – via photos and testimonials from our factory, laboratories and general facilities in Pontoise (France).
To make TRUST possible, Clarins uses blockchain technology to ensure security and transparency in the process. Blockchain technology is used to store and transfer information in the safest possible way as it does not have a centralized control system. It forms a database that records secure exchanges between different users (suppliers, manufacturers) and when some information is entered into the system, blockchain technology certifies their authenticity, without allowing anything to change.
Clarins TRUST is an ongoing initiative and although not all products and ingredients are available yet, the list is growing every day for total transparency. 30 products and 40 plant extracts can now be found, and there will be close to 100 by the end of 2023.
By simply entering a product batch code on the Clarins TRUST platform, anyone can access the manufacturing process and discover the origin of the plant ingredients: https://traceability.trust.clarins.com/en_US
ABOUT CLARINS
Founded in a professional Parisian beauty institute by Jacques Courtin-Clarins in 1954, Clarins has become the #1 prestige skincare brand in Europe. More than 65 years later, the brand remains family-owned and distributed in more than 140 countries – offering skincare innovations for face and body, men and makeup. With unique expertise in phytochemistry, Clarins Laboratories are considered pioneers in plant science and technology. The brand values are rooted in an ongoing dialogue with women, an ongoing respect for nature and people, and commitments to sustainable sourcing, including Le Domaine Clarins – our organic farm and outdoor laboratory in the French Alps. Clarins is accelerating its sustainable actions to become a certified B company by 2023. Currently carbon neutral, the company will further reduce its carbon footprint by 30% and become 100% plastic neutral by using 100% recyclable packaging by 2025. Partners include: Pur Projet – over 618 000 trees planted to date, Plastic Odyssey – a three-year expedition across three continents, 30 stopovers to combat plastic pollution and FEED – over 38 million school meals provided to children in need by the end of 2022.
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SOURCE Clarins USA
