Celo Blockchain Unveils New Brand Identity, Announces Campaign With Brave Browser – BitcoinKE

by · January 10, 2023

  • The mission-driven blockchain looks toward mainstream Web3 adoption with a reimagined logo, branding, messaging and website
  • Brand development sees planned launches from Opera, GoodDollar and an NFT auction with Valora and Arigallery featuring artists from Celo’s global ecosystem
  • Celo’s new look is further driven by educational videos created by CoinMarketCap, and a campaign with Brave Browser

Celo Foundation, which nurtures and promotes the mobile-first, carbon-negative layer-1 Celo blockchain and its ecosystem, unveils a reimagined brand identity and vision designed in collaboration with New York-based agency Red Antler, along with a series of partner launches and awareness campaigns aimed at mainstream adoption of Web3 by everyday users worldwide.

As the regenerative blockchain that makes the world a better place, Celo’s new identity features a blockchain as a cornerstone to showcase the ecosystem’s connection to the world and the transformative impact it enables on banked and underbanked communities and the climate. Complementing this visual system is fluid typography and bold color treatment, with the core colors Prosperity Yellow and Forest.

“Branding is often an afterthought in Web3, but mission-driven projects like Celo require attention to storytelling and emotion,” says Deana Burke, Celo Foundation’s Chief Marketing Officer. “We are excited to launch our new brand identity to bring greater awareness and understanding to Web3, and all those in our community who build with purpose.”

As a decentralized, permissionless platform governed by the community, the process of building brand consensus followed months of continued collaboration between the Celo Foundation’s marketing team, led by Chief Marketing Officer Deana Burke, and active Celo community members, developers, founders, validators, and investors from Rio de Janeiro to Lagos, with over 75 meetings totaling 150+ hours.

“With the rapid growth the Celo ecosystem has seen over the past three years, it felt right to co-create this new brand identity and bring together the people who today shape where Celo goes. I love the result and think it’s a true testament to the strength of our community . says Rene Reinsberg, Celo Foundation President and Celo Co-founder.

To celebrate the Celo community’s mission to create the conditions for prosperity for all since its mainnet launch in April 2020, Celo’s brand evolution, or #CeloEvolution, sees partner launches from Opera (1/11), a Web3 browser that will integrate Mento stable asset cUSD into the Opera Mini Wallet, available to over 70 million users in Africa, and GoodDollar (February 2023), a Web3 protocol promoting Universal Basic Income (UBI).

January 12, 2023, a one-week NFT auction, created in collaboration with Valoraa Celo native payment wallet, and Arigallerya mobile-first NFT marketplace on Celo, will debut, featuring eight global artists, including Mercy Thokozane Minah (South Africa), Juan Jose Giraldo Campuzano (Colombia) and Marzia Braggion (Portugal), among others inspired by Celo’s unique mission.

23 January 2023, CoinMarketCap will launch videos to educate users worldwide about the blockchain’s regenerative ecosystem and how Mento’s stable assets (including cUSD, cEUR and cREAL) can be used for real-world applications.

Celo will also highlight its new branding in a spotlight campaign with Brave browser, a Web3 leader with 59+ million users and built-in Brave Wallets that provide access to Web3 tools. This follows Brave’s integration of the Celo blockchain in September 2022, which gave Brave users the ability to engage with Mento’s stable of assets through self-backed Brave Wallets, as well as with Celo’s diverse ecosystem of purpose-driven, decentralized applications (dapps), including EthicHub and impactMarket.

Simultaneous, cLabsa mission-focused blockchain technology organization and part of the community working on Celo, has developed a technical roadmap for Celo 2.0 and will share a progress report in the coming weeks for further discussion with the community.

To learn more about Celo and its new brand identity, please visit celo.org.

About Celo

Celo is a carbon-negative, permissionless, layer-1 protocol with a rich ecosystem of global partners building innovative Web3 applications within the DeFi, ReFi and NFT sectors on Celo. Accessible to anyone with a mobile phone, the Celo ecosystem consists of a decentralized proof-of-stake blockchain technology stack (the Celo protocol), CELO’s native token, and several Mento stable assets (cUSD, cEUR, cREAL) that enable anyone to use digital assets as currency. Launched on Earth Day 2020, the open source Celo mainnet supports 1000+ projects by developers and creators around the world.

See also

About the Celo Foundation

The Celo Foundation was founded to support the growth and development of the decentralized, open source, mobile-first Celo platform to help build a carbon-negative financial system that creates the conditions for prosperity for all. Guided by the Celo community principles, the foundation contributes to education, technical research, environmental health, community engagement and ecosystem outreach – activities that support and encourage an inclusive financial system. For more on Celo, visit https://celo.org/.

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