Cartamundi and Warner Bros. Consumer Products launches Hybrid Physical and NFT Trading Cards in India
The first cards with DC and Warner Bros. Pictures ‘The Batman’
Fan engagement platform, Hro, combines the digital and physical world and provides a unique entry point for DC fans, crypto enthusiasts and trading card collectors
TURNHOUT, Belgium, July 18, 2022 / PRNewswire / – Cartamundi Group, world leader in playing cards, and Warner Bros. Consumer Products on behalf of DC launches today DC Hybrid Trading Cards by Hro in Indiaafter the hugely successful launch in North America and the United Kingdom. By using Hro® app, a new platform that combines the physical and digital worlds, fans will be able to unlock DC Multiverse and collect, exchange and purchase DC-based hybrid NFT trading cards with their favorite DC Super Heroes and Super-Villains, including Warner DC characters Bros. Pictures’ epic action blockbuster ‘The Batman’, which premiered earlier this year.
“Cartamundi is pleased to partner with Warner Bros. Consumer Products to bring a new groundbreaking hybrid physical and digital banner engagement platform and solution, Hro, to the market,” said Stefaan Merckx, CEO of Cartamundi. “As a company, we are committed to providing our partners and fans with global, unique experiences and innovative solutions.”
With the DC-based hybrid NFT trading cards, Hro will give fans the opportunity to own a physical trading card with an NFT component, and bring blockchain technology together with digital shelf presence. Using NFTs embedded on Immutable X, an Ethereum-based carbon-neutral Layer2 blockchain, DC Hybrid Trading Cards by Hro will be available on Amazon India in July 2022with additional content and limited edition coming during the year.
“As technology continues to evolve, it is important now, more than ever, to meet our fans where they are by offering a unique experience with these DC hybrid trading cards,” said John Louie, SVP, Warner Bros. Consumer Products, APAC. “By combining the physical aspect of the trading cards with a digital NFT component, we are able to give fans a whole new way to engage with their favorite DC characters. We have had great success with this product launch in North America and the UK and is excited to expand this program for our fans in Indiabuild on our community of collectors around the world. “
Each DC Hybrid Trading Card from Hro has favorite DC characters and will be equipped with a unique QR code that connects the physical card to its digital “twin” on the Hro app. Once connected, the Hro app gives buyers access to one 24/7 global marketplace to buy, sell and exchange for a complete collection. The app provides a 360 ° fan engagement platform and community, where users can also build a collection of rare DC art and movie memorabilia, explore DC content, compete on charts and challenges, and unlock rewards and experiences that can’t be bought for money. .
“India has a very committed community of DC fans, crypto enthusiasts and trading card collectors, and we are excited to give Indian consumers a unique opportunity to experience innovative hybrid products that open up for a deeper fan experience as well as the opportunity to collect, shop and compete with a global community of like-minded fans, “he said Smita SinglaCMO for Cartamundi India (Parksons Cartamundi).
Consumers can buy physically DC Hybrid Trading Cards by Hro online at Amazon India (amazon.in). Trading card packages start at 375 INR.
DC Hybrid Trading Cards by Hro will be available in six different packages: 7-card Flowpack, 2-pack, Premium 2-pack, Premium 4-pack, Starter 8-pack and 24-pack Cards Display Unit (CDU). The packs range from 7 cards to 168 cards. For more information about Hro, please visit hro.gg.
About “The Batman”
From Warner Bros. Pictures are coming Matt Reeves “The Batman”, starring Robert Pattinson in the double role of Gotham City’s vigilant detective and his alter ego, retired billionaire Bruce Wayne. Two years of pursuing the streets as Batman (Robert Pattinson), striking fear into the hearts of criminals, has led Bruce Wayne deep into the shadows of Gotham City. With only a few trusted allies — Alfred (Andy Serkis), Lt. James Gordon (Jeffrey Wright) —Among the city’s corrupt network of officials and high-profile figures, the lone vigilante has established himself as the only embodiment of revenge among his fellow citizens. When a killer targets Gotham’s elite with a series of sadistic machinery, a trail of cryptic clues sends the world’s greatest detective on an investigation into the underworld, where he meets characters such as Selina Kyle (Zoë Kravitz), Oz / aka penguins (Colin Farrell), Carmine Falcone (John Turturro), and Edward Nashton/ aka the mystery man (Paul Dano). As the evidence begins to lead closer to home and the extent of the perpetrator’s plans becomes clear, Batman must forge new circumstances, expose the culprit and bring justice to the abuse of power and corruption that has long plagued Gotham City. Reeves (“The Planet of the Apes” franchise) directed from a script by Reeves & Peter Craig, based on grades from DC. Batman was created by Bob Kane with Bill Finger. Dylan Clark (“The Planet of the Apes” movies) and Reeves produced the movie, with Michael E. Uslan, Walter Hamada, Chantal Nong Vo and Simon Emanuel acts as executive producers. Warner Bros. Pictures presents a 6. & Idaho/ Dylan Clark Productions Production, a Matt Reeves movie, “The Batman.”
About Cartamundi
Cartamundi is a world leader in “play” solutions. Our team of over 3,000 employees is united in delivering our common goal of “sharing magic by playing together.” The opportunity to “play” gives us all the opportunity to connect, stress down and learn something new. We promote “play” through our comprehensive global portfolio of (playing) card brands, while continuing to invest in production and innovation to bring new ideas to life. These contributions ensure that we are the trusted partner of leading toy companies worldwide.
Our global brand portfolio includes a number of heritage brands dating back to 1848, including global brands such as Bicycle®, Bee®, Copag®, Shuffle® and many locally beloved brands. These brands combine craftsmanship with innovation as a basis for their continued relevance and positive contributions to the communities that love and use these brands. We are a family owned company headquartered in Belgium and has a global sales office network and 13 production facilities.
About Warner Bros. consumer products:
Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, expands the company’s powerful portfolio of entertainment brands and franchisees into the lives of fans around the world. WBCP collaborates with the world’s best licensees on an award-winning selection of toys, fashion, home decor and publishing inspired by Warner Bros. ‘ biggest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives and promotional partnerships, WBCP is one of the leading licensing and retail organizations in the world.
About DC:
DC, and Warner Bros. Discovery Company, creates iconic characters, lasting stories and immersive experiences that inspire and entertain audiences from all generations around the world, and is one of the world’s largest publishers of comics and graphic novels. As a creative department, DC is responsible for strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games and DC Universe Infinite’s digital subscription service and community engagement portal. For more information visit dccomics.com and dcuniverseinfinite.com.
Media contact:
Brooke Bewak
Phone number: 248-925-9667
Email: [email protected]
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SOURCE Hro
