Cardano Backer Ink’s wine industry deal to develop blockchain-based track-and-trace system
The Cardano Foundation is teaming up with Georgia’s National Wine Agency and other partners to use blockchain technology in an effort to track the quality and authenticity of wine produced by the Eastern European country.
The partnership, which also includes the Bolnisi Winemakers Association and Scantrust, intends to use the Cardano (ADA) blockchain to strengthen Georgia’s global reputation for winemaking.
According to the Cardano Foundation, a pilot program targeting both export and local markets will be launched in Georgia’s Bolnisi region. The program will include as many as 100,000 bottles of wine that will have a special label with a QR code that will enable consumers to scan and verify the authenticity of the product.
Says Mel McCann, Cardano Foundation’s Vice President of Engineering,
“The Cardano Foundation is proud of technical integration initiatives that promote the development of solutions for companies and systems of all kinds. This collaboration will develop a creative, cost-effective and flexible certification and traceability system, which will provide transparency and authenticity for wine producers and customers from the point of harvest to the point of consumption .”
The Cardano Foundation is a Swiss-based non-profit organization that oversees the development of the Cardano blockchain.
Georgia’s National Wine Agency will also use the Cardano blockchain to create public records from existing certification data on wine to be exported.
Guram Avkopashvili, the founder of the Bolnisi Winemakers Association, says:
“Our goal is to produce and export 12 million bottles of wine in Bolnisi in 10 years. Currently, we produce a total of 200,000 bottles of wine, which we sell to the Georgian, European, American, Australian and Chinese markets. If we are to grow beyond this, we must strengthen trust in our products. As such, this track-and-trace solution on Cardano is fundamental to us achieving our goal.”
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Featured image: Shutterstock/Panuwatccn
