Can utility-based NFTs like 15 Love change sports forever?

NFTs have only scratched the surface of their potential growth. And yet, blockchain technologies are being discussed in corporate conference rooms and entertainment venues around the world. Regardless of fluctuations, industry executives are set to include tokens in their future plans. Sport is fast becoming the foremost example of a broader social and commercial transition to the metaverse.

Nevertheless, some critics and members of the public subscribe to opinions about the value of NFTs. The majority do not remain convinced by the decentralized financial argument, while business leaders secure their efforts on the side of change. A good example is Facebook, which recently renamed itself Meta to signal the development and integration of metaverse technologies.

Sport is a culture and a community rooted in tradition. Rules are sacred, and the convention dictates debates around the world. It seems surprising that they would become a hotbed of one of the most potentially subversive shifts the digital age has seen. But key players and industry insiders are already looking to engrave their names in the sports technology history books.

What’s the story between tennis and Web3?

Tennis is a sport that has already seen its share of NFT projects. US and French Opens have launched tokens this year for mixed results. Although the use of the blockchain is welcome, the adoption of large organizations often only serves to feed R & D (fear, insecurity and doubt) in the NFT community. The common denominator among tennis-based tokens to date is the pure aesthetic value offered. Web3 champions today demand more use in NFT offerings, so RD&D has only grown.

Scheduled for launch at the 2022 Wimbledon Championships, 15 Love is a project and launch ramp that moves into the next evolutionary stage of development that may fascinate tennis and NFT enthusiasts. Co-founders Sabrina and Kyle Stocker plan to link long-term benefits to their tokens with the aim of creating the home for tennis and NFT fans in the meta-verse.

Where does 15 Love fit into the current conversation?

Other tennis NFT projects, such as the planned centenary gathering, have been directed by people with a minor connection to the local community. While celebrating 100 years of Wimbledon’s Center Court, the aforementioned is made by Glorious Digital, a New Zealand art studio that has worked with artists and musicians.

However, it is believed that the Stockers project is starting to make headlines because of its similarity to the intended purpose of Web3. Kyle Stocker is an ITF-ranked tennis player, while Sabrina founded a company that became the UK’s largest tennis event company.

Web3 is now a trillion-dollar industry, and several leading tennis players have begun to show interest in the medium, including Andy Murray, Serena Williams, Stan Wawrinka and Rafael Nadal. “Web3 will revolutionize the tennis world, and 15 Love will be at the heart of it,” said co-founder Sabrina Stocker.

What do buyers get?

The NFT project and launch ramp will include uniquely designed tennis rackets with various rarities and tools. An element of the project will be the tennis ambassadors, a number of players, legends and experts that society can meet.

“Tennis needs a forum where its worldwide community can meet and learn together,” Stocker said. “Almost every top player is involved in social media; the same will apply to Web3 in two to three years. Now is a great time to get involved. We come in early, and many can risk missing something ».

Companies such as TennisTV have dominated the Web2 era in tennis. But with Web3 looking like the present and the future, tennis fans are demanding the widespread use of technology more than ever. 15 Love seems to fill this gap to give fans a broader experience.

How does it plan to take off?

Sabrina Stocker has well-placed experience as CEO of Metaverse Media and almost two decades of involvement in tennis as a player, coach and event founder in the US and the UK. In addition, she was a candidate on the BBC’s The Apprentice, reaching the Final Five in 2018.

Since then, she has been featured in Forbes, has built up a fan base of 50,000 on social media, and was the youngest top 10 female entrepreneur named by Apple News. She now has over 40 employees to help 15 Love reach its full potential, mainly involved in tennis, marketing, metaverse and NFTs.

The difference between the Stockers project and others in the tennis area seems to be its community connection and knowledge of PR. Success can determine how all future sports NFTs are conceived. Society simply has to benefit from it.