Cadillac mission NFT celebrates black art
As part of its Black Future campaign, Cadillac commissioned and auctioned original NFTs by Nyla Hayes. The NFTs, crafted in Hayes’ acclaimed “Long Neckie” style, represent Cadillac’s first entry into the Web3 space, which includes token-based marketplaces. Proceeds from the auction will benefit the Save The Music Foundation.
Cadillac commissioned two NFTs for this auction: the Adira, Gold Edition Long Neckie, an exclusive, one-of-a-kind NFT, and the Adira, Silver 120 Anniversary Edition, available to multiple buyers.
The Gold Edition NFT was sold for 1,888 ETH, equivalent to more than $3,500 at the time of the auction. The Silver edition NFT, commemorating Cadillac’s 120th anniversary, sold at 0.2 ETH with 75 buyers, totaling approx. $20,000.
“Adira represents a Black Woman superhero,” Hayes said. “She aligns with the Cadillac brand through her bold, confident, powerful, luxurious and electrifying attitude.”
Proceeds from the sale of the Black Future Long Neckie NFTs, combined with a $55,000 contribution from Cadillac, will be donated to the Save The Music Foundation’s J. Dilla Music Tech Scholarship Program. This program teaches students electronic music creation, sound engineering, recording and production. Music and audio engineering skills can help prepare students for audio engineering roles within the automotive industry.
“As the champion of big dreams and bold ambitions, Cadillac encourages students to pursue their passions. We are thrilled to support the Save the Music Foundation and their efforts to get students excited about careers in music technology,” said Juanita Slappy, Multicultural Marketing Manager at Cadillac. “Sound engineering is an important and growing field in the automotive industry, and we have seen how engaging this program is in generating interest in this type of art as a career.”
Grants from the Save the Music Foundation have helped more than 2,000 schools across the country start and maintain their music programs.
“As one of the first nonprofits to experiment with this innovative fundraising tactic, this collaboration marked a turning point for the organization’s approach to not only fundraising, but music education at large,” said Danielle Zalaznick, Chief Development Officer of the Save The Music Foundation. “This is just an early preview of a number of new and innovative projects to come.”
The J. Dilla Music Tech program launched in Detroit with support from Cadillac in 2019. This $55,000 grant will expand the program to an additional Detroit High School in 2023. Once launched, each J. Dilla Music Tech grant provides programming for 10 years, impacting hundreds of students with each investment.
The Cadillac Black Future campaign, an Online Media Marketing & Advertising (OMMA) Best Content Marketing Award winner, not only highlights up-and-coming artist NFTs, but showcases black artistry through compelling imagery and captivating music while featuring the 2023 Escalade-V – the industry’s most powerful full-size SUV.
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