Buy an NFT, get Maine Lobster delivered to your door

NFTs is not all about cartoon Apesartwork and sports collectibles. Tokenized assets can also have real benefits, with use cases including membership cards, event tickets, and more. And this holiday season, we’ll see one of these models in action – with a seafood twist.

One of— an NFT startup known for music, sports and brand-centric collectibles — announced today that it has partnered with online seafood delivery service Get the Maine Lobster to create an NFT-based membership club. And yes, joining the club entitles paying members to receive deliveries of fresh seafood direct from Maine, including lobster.

The membership initiative, called Lobster Perks+, spans four annual tiers, ranging from a free entry pass that includes discounts and benefits to multiple feature-rich passes that include seafood deliveries, merchandise and other perks.

For example, the Captain Club+ NFT entitles holders to eight lobster tails, wholesale pricing on all other orders, a free upgraded side order and other perks – including a lobster butter scented candle for the first 200 buyers.

Meanwhile, the top Diamond Club NFT collects all the benefits of the previous tier with 100 pounds of live, wild-caught lobster spread over 12 monthly deliveries valued at $1,250. No pricing has been announced for the three paid tiers, nor is there a firm release date for the NFTs, though the announcement notes that it will be ready for the holiday season by the end of the year.

Additionally, anyone who claims or purchases one of the Lobster Perks+ NFTs will be entered into a contest, with prizes including additional free lobster deliveries, merchandise or a trip for a lobster fishing expedition with Get Maine Lobster founder Mark Murrell.

In addition to price and timing details, it is still unclear which blockchain platform the NFTs will be minted on. OneOf creates NFTs on both layer-1 blockchain platforms Tezos and Ethereum side chain Polygon. Decrypt asked a OneOf representative for clarification on all these details, but did not immediately receive a response.

The OneOf collaboration with Get Maine Lobster is the latest example of a food industry use case for NFTs, following a growing pile of examples around restaurants.

Fly fishing club, for example, is a private restaurant startup co-founded by entrepreneur Gary Vaynerchuk. The club minted Ethereum NFT access passes in late 2021 and will launch its first location in New York City in 2023.