Built for Bharat: FinTech startups nail the multilingual game!
Meet New India, the country with high ambitions, which wants to be at par with its big city counterparts. New India speaks the language of its own hinterland and deserves its brands to speak their own language. One of the main pillars in the rise of New India is rapid and extensive internet penetration. The digital storm has brought the Tier 2 and 3 cities to provide the next opportunity for growth and India’s emerging brands are aware of the same.
The number of Internet users in India is expected to grow by 45 percent and reach 900 million by 2025, according to a report by IAMAI-Kantar ICUBE 2020. By 2025, Internet users in rural India are expected to surpass urban India. In the words of Nelson Mandela, speaking to a man in his own tongue reaches his heart; and India’s emerging brands are leaving no stone unturned to nail the mother tongue game and be at the forefront of carving out a niche in the Tier 2 markets and beyond. Here’s the full scoop!
Khatabook
KhataBook is a well-known web app that was established in 2016. Its primary mission is to provide assistance to the Small and Medium Enterprises (SME) sector in handling all kinds of transactions using their digital ledger service. They saw the need for a vernacular approach and collaborated on the development of a plan to reach out to audiences in various parts of India that were not yet reached. The Khatabook app is a digital ledger made available to small business owners in India. It is managed by Kyte Technologies. It helps in the management of account books and also provides reminders via WhatsApp and SMS for the purpose of collecting money and making payments due. The software is available in over 13 different languages, so it can appeal to a wide range of users across the country.
Virtual credit facilities at FatakPay
The aim of the financial technology platform known as FatakPay, which was built exclusively for the Indian subcontinent, is to provide virtual credit facilities to workers through their employers. It is a safe method of accessing services that are fast, open and do not charge interest for daily necessities such as what you may need. Marathi, Hindi, Tamil, Telegu, Gujrati, Bengali, Oriya and Kannada are some of the Indian languages supported by the platform, which supports a total of eight Indian languages to better serve its pan-Indian customers.
Read also | How Fintech is reshaping the future of traditional banking
Smart technology and friendly financial advice by BankSathi
Known as a friend for banking and finance needs, BankSathi ensures that customers get the right financial product sourced from the appropriate bank or NBFC. This includes Demat accounts, savings accounts, credit cards, personal loans, crypto, insurance and more. In addition, the platform’s use of technology enables people of all backgrounds to pursue a career as a financial advisor. Telugu, Hindi, Bengali and Marathi are the languages in which Advisors can access the Website and its services.
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