BUILD A BEAR TO REVEAL NFT COLLECTION AND ONE-OF-A-KIND, COLLECTABLE BEAR CROSSED WITH SWAROVSKI CRYSTALS AND A RED CRYSTAL HEART

In partnership with Sweet, Build-A-Bear enters Web3 with its first collection of digital bears and commemorative teddy bears to celebrate the 25th anniversary

ST. LOUIS, 28 September 2022 /PRNewswire/ — Build-A-Bear Workshop, Inc. (NYSE: BBW), today announced that it is entering the new Web3 realm with the release of its first non-fungible tokens (NFTs) that are unique, ownable and transferable digital objects. Build-A-Bear’s offerings will include both digital and real-life collectibles. In partnership with NFT platform Sweet, the company will launch the first of three phases of this unique NFT collection as part of the ongoing 25^th anniversary celebration at Tuesday 4 October.

The offering starts with an auction of the first NFT with a Limited Edition Build-A-Bear 25th Celebration NFT Collectible Featuring Swarovski® Crystals. Along with this NFT, the auction winner will receive a physical teddy bear* – with only one produced – making this an extremely rare digital and physical collectible. The winner will also receive a free trip for two to Build-A-Bear’s 25th Anniversary Gala at October 22 in St. Louis, where the company has its head office**. The auction winner will be presented with the rare physical plush during the trip to the gala celebration. The auction will be available via buildabear.com/nft with a starting price of $2,500. The auction starts Tuesday 4 October on 12:00 PM ET and will run through Thursday 6 October on 19:00 ET.

Sharon Price JohnPresident and CEO of Build-A-Bear Workshop commented, “We are thrilled to enter Web3 as we celebrate our silver anniversary, which is not only a recognition of the achievements of our first 25 years, but a look ahead to new ground. -breakthrough opportunities for our company. This announcement speaks to our future in a world that is increasingly about blending the physical with the digital. Every aspect of this multidimensional collection is designed to capture the appeal of our brand and the collectability of our furry friends. With our ongoing digital transformation, we’re bringing our brand into the metaverse, and we’re excited to partner with Sweet and Swarovski for this first offering.”

In honor of this groundbreaking NFT collection, 10% of the retail price (in USD) of the first sale of the Limited Edition Build-A-Bear 25th Celebration NFT with Swarovski® Crystals will be donated to the Build-A-Bear Foundation, the philanthropic entity for Build-A-Bear Workshop***. Since its founding in 2004, the Build-A-Bear Foundation has contributed more than 22 million dollars and 1.5 million furry friends to charities around the world.

One month after launching the one-of-a-kind Swarovski crystal encrusted bear NFT and plush, Build-A-Bear will offer a second NFT auction opportunity in November. At that time, bidders will compete to win five 1/1 Silver-themed Bear NFTs that will also be accompanied by a unique matching physical Build-A-Bear Plush Bear inspired by the NFT*.

The final phase of the Build-A-Bear and Sweet collaboration will begin in December. Instead of an auction, users can buy bear-themed generative NFTs. Each of these NFTs will have unique, randomly generated features, properties, and rarity levels.

The NFTs will be minted on the carbon neutral Polygon network.

“Sweet is proud to partner with Build-A-Bear to help them realize the vision of their first-ever NFT collection honoring this silver anniversary. With a large community of collectors across a wide demographic, we’re excited to see Build -A -Bear fans introduced to Web3 and all it has to offer by collecting one of these Build-A-Bear NFTs, many of whom will be purchasing an NFT for the very first time,” said Tom Mizzonefounder and CEO of Sweet.

About Build-A-Bear®
Build-A-Bear is a multi-generational global brand focused on its mission to “add a little more heart to life” appealing to a wide range of consumer groups who enjoy the personal expression of having their own “furry friends” to celebrate and remember life’s moments. Nearly 500 interactive brick-and-mortar stores operated through a variety of formats provide guests of all ages with a hands-on entertaining experience, often fostering a lasting and emotional brand connection. The company also offers engaging e-commerce/digital shopping experiences at buildabear.com, including its online “Bear-Builder,” the animated “Bear Builder 3D Workshop,” and its age-restricted, adult-focused “Bear Cave.” Additionally, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., extends its brand power beyond retail and is dedicated to creating engaging content for children and adults that fulfills the company’s mission, while also offering products in wholesale and in non-plush consumer categories via license agreements with leading manufacturers. Build-A-Bear Workshop, Inc. had a total turnover of 411.5 million dollars in fiscal year 2021. For more information, visit the Investor Relations section of buildabear.com

ABOUT SWEETS
New York-based Sweet is a highly flexible, Non-Fungible Token (NFT) platform and marketplace used by top creators, sports, entertainment and consumer brands worldwide. Sweet delivers immersive NFT programs that generate revenue, consumer engagement and gamified experiences that reach both sophisticated and novice NFT collectors in ways never before possible. For more information, please visit: https://sweet.io/

*Physical bear offer only applies to the first purchaser of NFT from Build-A-Bear Workshop. Subsequent purchasers of NFT are not eligible. Physical bears may not be an exact replica of the digital collectible. If the NFT Owner (i) does not respond to any communication from Build-A-Bear within five (5) days of such communication; (ii) rejects the physical bear offer; and/or (iii) any communication to the NFT Owner regarding the Physical Bear Offer is rejected or returned as undeliverable, the Physical Bear Offer is void.

** Offer valid only for the first purchaser of NFT from Build-A-Bear Workshop. Subsequent purchasers of NFT are not eligible. The offer for gala trips is only valid on the continent United States and includes: One (1) night’s hotel accommodation (one (1) standard double room) at a hotel selected by Build-A-Bear; Round-trip airline ticket in coach class for up to two (2) people on the continent United States (from a major outbound airport closest to the NFT owner’s continental home United States to from St.Louis, MO); and two (2) tickets to the Build-A-Bear Workshop Silver Celebration Gala. All other expenses not stated here as part of the travel offer are the NFT owner’s own responsibility. Except where prohibited by law, the NFT Owner and Guest may be required to execute a liability and publication release as a condition of receiving the Gala Travel Offer. Offer excludes all other expenses or incidentals, including but not limited to ground transportation, food (except during the Silver Celebration Gala), baggage fees, alcoholic beverages, gratuities and tips, insurance, laundry services, merchandise, parking, room service, service charges, souvenirs and phone calls. NFT owner and guest must hold and are responsible for obtaining and must have a valid ID or other necessary documentation for travel. All guests must be 18 years of age or older at the time of travel, unless the guest is a child or legal ward of the NFT owner. The NFT owner and guest are responsible for obtaining any travel insurance (and all other forms of insurance) that they may wish to obtain at their own expense and hereby acknowledge that Build-A-Bear does not and will not obtain or provide travel insurance or any other form of insurance. NFT owner and guest are bound by the terms and conditions of all airlines, hotels and other third party service providers. NFT owner and guest must be available to travel on the dates specified by Build-A-Bear (currently scheduled for October 22 – 23, 2022) or the travel offer is invalid. If the NFT Owner (i) does not respond to any communication from Build-A-Bear within five (5) days of such communication; (ii) declines the travel offer; and/or (iii) any communication to the NFT Owner regarding the Offer is rejected or returned as undeliverable, the Gala Tour Offer is void. By accepting the Gala Travel Offer, the NFT Owner agrees to release, indemnify, defend and hold harmless Build-A-Bear Workshop, Inc., the Build-A-Bear Foundation and each of their respective promotional partners, agencies, parents, affiliates , subsidiaries , and each of their respective agents, representatives, officers, directors, franchisees, shareholders and employees from and against any damages, losses, injuries, claims, actions and any liability of any kind resulting from or arising from participation in the Gala Trip Offer (including any travel or travel-related activity to this).

****Begins on October 4 on 12:00 p.m. Eastern Time through October 6 on 7:00 p.m. Eastern Time10% of the sale price of the United States first sale of the Limited Edition Build-A-Bear 25th Celebration NFT with Swarovski® crystals will be donated to the Build-A-Bear Foundation, Inc., 415 South 18th Street, St.Louis, MO 63103.314-423-8000. Maximum donation: $10,000. Not valid for first-time sales that take place outside the United States or where prohibited by law.

SOURCE Build-A-Bear Workshop