Bugatti and Asprey Reveal the Most Expensive NFT Enrolled on the Bitcoin Blockchain
The Bugatti family was known for producing luxury goods long before they entered the automotive industry. Rembrandt Bugatti gained fame as a talented sculptor in the late 1800s and early 1900s, while Carlo Bugatti specialized in designing and producing Art Nouveau furniture during the same era.
Carlo, father of Ettore Bugatti – who eventually founded the carmaker in 1998 – once said: “The purest perfect form of nature is the egg.”
This statement has followed the family for generations and served as the driving force behind the collaboration between Bugatti and Asprey Studio in early 2022. Now the two iconic brands once again mix tradition with innovation with their NFT project: The Asprey Bugatti Egg Collection.
An intricate design
The Asprey Bugatti Egg Collection will be launched both as a physical “object” and generative artwork, with 111 physical eggs linked to Bitcoin NFTs. Just like the luxury cars that share the same name, these eggs won’t come cheap.
“The price for [Asprey Bugatti] eggs number 1-100 will be between $20-50k,” Ali Walker, Chief Creative Officer of Asprey Studio, told nft now. “[Asprey Bugatti] eggs 100-111 will be $200,000 and up.”
The high price tag reflects the quality of the materials NFT’s physical counterparts are made of. The eggshell of the Royale Edition of the Asprey Bugatti Egg Collection is made of carbon fiber and formed into the perfect egg shape during a long and complex process. According to Walker, it is encased in a sterling silver diamond-weave lattice, gently angled down to a curved base that shows movement and reflects Asprey’s heritage in jewelry and furniture.
The surface of the egg shows a “dancing elephant” motif, recreated in perfect detail from one of Rembrandt Bugatti’s original sculptures. It adorns the hood of the Bugatti Type 41 Royale, which Asprey Studio 3D scanned for the project. The shell opens with a complex hinged diamond door to reveal a scene of Chateau Saint Jean – Bugatti’s home in Molsheim – in front of which is a stylized Bugatti Type 41 Royale Esders in sterling silver.
If you want a look at Chateau Saint Jean, you’ll have to wait, though. Images of the inside of the egg will not be revealed until post-mint. What we do know is that the art was coded by Asprey’s strategic partner, Metagood. Danny Yang, CEO and founder of Metagood, says using the equation of the egg shape of the sculpture itself as an NFT in Bitcoin is a new form of expression and art in itself. The NFT and the sculpture are linked by this equation.
While a mint day and time have yet to be revealed (follow the official website for those), those looking to get their hands on the most expensive NFT inscribed on the Bitcoin blockchain will have to wait even longer for its physical counterpart. Due to the nature of the egg being handmade, delivery may take up to 12 months. Meanwhile, NFT will be redeemable via the smart contract within three to five months of the coin date.
The launch of the NFT collection will coincide with the opening of the Asprey Studio Gallery in late April 2023.
