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Budsies Release Phygital Plush NFT: Unicorn Steve
Leading personal plush company Budsies launched its first hybrid NFT: Unicorn Steve! These limited edition physical toys have an NFC that connects them to their corresponding NFT version. Of course, each unicorn plush is unique, and grants access to an exclusive community. The best part? You don’t even need to create a crypto wallet to get one!
The 500 physical pieces are already available on Amazon, so let’s find out all about them ASAP!
Budsies Go Phygital: Meet their first Unicorn NFT Plush!
Custom plush toy company Budsies officially entered the NFT world with Unicorn Steve – their debut phygital product. This real-life plush toy is an identical replica of the popular, meme-worthy character.
Notably, Budsies only released 500 Unicorn Steve plushies. The company sold the product via Amazon (currently out of stock). What’s so special about it?
Well, each plush toy comes with an NFC tag attached to an NFT version of Unicorn Steve. Accordingly, the digital collectibles are stored on the Polygon blockchain. This simple system allows everyone owning an NFT without really studying the niche.
In fact, you will even get a custody card where you will find your wallet address and private key!
In addition, the toys come with a Smart Seal NFC chip that you can scan using a smartphone. This unique code allows you to enter a private community only available to plush holders.
Can you get other NFT plushes through Budsies?
For now, Unicorn Steve is the only phygital product from Budsies. However, the company can turn any of your NFT avatars into a real plush toy! Here is an example:
There are two sizes available for each custom toy (16″ or 30″). NFT Budsies collectibles are handcrafted with attention to detail, and you can get one for $159.
How did Budsies do after Shark Tank?
If you watched Shark Tank back in 2015, you probably know Budsies from there. The company participated in the American business TV series, but ultimately rejected their investment proposal. Instead, Budsies decided to expand the brand on their own, and it’s safe to say they’ve succeeded.
Today, it is the #1 custom plush toy company in the world. Budsies’ decision to join the NFT market with Unicorn Steve is undoubtedly a step forward for the company, as well as the plush industry in general.
This is just one of the many successful examples of a hybrid NFT drop. Of course, we’ve seen many similar projects throughout 2022 as well – and their popularity continues to grow. Remember, for example, that Barbie collaborated with the iconic Boss Beauties NFT project for a limited edition last fall!
