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A crypto winter has arrived. With BitCoin (BTC) down over 70% from its all-time high alongside Ethereum, and a steady drumbeat of news involving crypto-related funds, companies and projects collapsing, it’s clear that the latest round of cryptomania has come to an end. Even juggernauts of GameFi like Axie Infinity (and its AXS coin) have seen their prices drop; without an endless flow of new money, only those with sustainable business models will survive.
Against the Current: Karmaverse Zombie
In this kind of bear market, GameFi faces unprecedented headwinds and negative sentiment, but there are also new projects full of possibilities. However, Yield Guild Games SEA (YGG SEA) has moved thousands of players from Axie Infinity to Karmaverse Zombie, with other leading guilds including Path DAO, Ola GG and Avacado also showing their confidence in the project’s future by establishing themselves and investing their time and effort.
Investment support for stability
Karmaverse Zombie is the first blockchain game in the Karmaverse, and the first step into a larger ecosystem that will allow tokens and NFTs to be used across a variety of games. This means the potential extends far beyond the current downturn, and is part of a long-term vision shared by investors including A&T Capital, Polygon Studios, OKX and others. This support provides stability and demonstrates the commitment to the game and the larger metaverse it will be a part of by the many stakeholders.
Over 10,000 new players every month
This design decision has helped Karmaverse Zombie quickly grow its user base, despite the general bear market for GameFi. There are currently over 50,000 active players, with a 30 day retention rate of 94% and a 60 day retention rate of 86%. This demonstrates the power of the PAE model to retain players and create a sustainable growth model, and has allowed Karmaverse Zombie to continuously expand its user base.
Top 3 most active games on polygon
Based on DappRadar’s data, Karmaverse Zombie is already ranked number 3 by number of users on Polygon Chain. As the crypto winter freezes out fair-weather projects, the resilience and strength of those built on solid foundations will show.
Stable growth in token value
With a growing base of active players, the price of Karmaverse Zombie’s primary tokens Knots and Serum has grown steadily over time. This growth is based on real player engagement, showing that the value of tokens is not based on wild speculation amid hopes of quick, short-term returns, but is a reflection of actual players who enjoy the game and invest time and money and get value back. The steady returns offered by the game’s tokens, especially Knots, show how the PAE mindset provides growth and high returns even during a bear market.
Putting players and gameplay first
While Karmaverse will eventually span multiple genres of games, Karmaverse Zombie has the distinction of being the world’s first Play and Earn (PAE) game. While Play 2 Earn (P2E) games have been the focus, PAE shifts the focus to gameplay and fun, allowing players to serve as a natural extension of engaging gameplay, rather than gameplay simply being a chore to perform to receive the payout . PAE games are primarily games, where growth in value is a result of playability and player retention rather than raw speculation.
The team behind Karmaverse Zombie has extensive experience in creating games with longevity, having created the successful mobile strategy games Kings of Avalon and Guns of Glory. Karmaverse Zombie combines the casual gameplay of match-3 and the social, player-driven experience of strategy games into a simple quality game that both casual and hardcore gamers can enjoy. If players would play a game even without token and NFT rewards, allowing them to earn money while playing is a positive innovation in the gaming and crypto industry that creates sustainable growth.
With broadly appealing gameplay and a solid economic model, Karmaverse Zombie is a game designed to last, with an exceptionally long lifecycle designed to reward both early adopters and welcome new players. No matter when a player begins their journey, as long as they have a few basic NFT resources, they will have the ability to earn NFTs and tokens, and enjoy good returns. Unlike many P2E games based on rewarding only those who enter the ground level at the expense of latecomers, Karmaverse Zombie is a PAE game that wants to reward all players and ensure that everyone who joins has a chance to earn, and ensure that the game can grow well into the future.
New ways to play in an expanding ecosystem
In the four months since Karmaverse Zombie went live, new events and features have been constantly added to the game, improving the player experience, balance and new ways to earn rewards through engaging gameplay. For example, in addition to regular seasons and ladders, new monthly challenges, tournaments and double rewards have been added to incubate new fighters, allowing players to both play more and earn more.
This is just the beginning. New games will be continuously added to the Karmaverse, with some tokens being transferable across games. In addition, veteran players can receive special NFTs including Karmaverse avatars that can be used across the platform, which can provide special bonuses in different games.
In the long term, the crypto market may go through several boom and bust cycles. The only way to ensure long-term viability is through creating products that truly meet players’ needs and wants. When players want to play and encourage their friends to do so, the game and its players will be able to enjoy a healthy ecosystem run by itself, not by investors seeking a quick buck in the latest craze. Karmaverse’s long-term vision is a gaming ecosystem run by players for players, where everyone can contribute, play, enjoy and earn.
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