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Bruce Lee enters Web3 with Open Edition NFT
Bruce Lee enters the dragon of Web3 with an open edition of NFT. The martial arts icon’s estate is partnering with Shibuya, a video-centric NFT platform, for the release. What do we know about the new Bruce Lee NFT?
Image credit: IGN
What do we know about Bruce Lee NFT?
The open edition of NFT is called “House of Lee: Genesis”. The piece features a portrait of Bruce Lee designed by digital artist pplpleasr and Shannon Lee, Bruce Lee’s daughter. The Shibuya team priced the open issue NFT at 0.008 ETH, or around $15. The coin ran for two days, and fans of the pop culture icon bought 48,691 issues, good for a total amount of 390 ETH.
Shibuya teased with a black and white video of Bruce Lee doing an interview. Lee introduces himself and then transforms into an anime style halfway through the video. The campaign has over 50,000 views since it was posted on Monday.
Shibuya has promised that the NFT will act as a “ticket to the House of Lee.” While details remain unknown, collectors hope the NFT release is just the first step in an ongoing effort to bring Bruce Lee’s legacy into Web3.
What is Shibuya?
Unlike other streaming platforms, Shibuya uses blockchain technology to distribute and monetize content. Shibuya’s website says, “We provide creators with a full-stack solution to fund films and shorts, build community and foster an engaged fan base. Fans can fund their favorite films, participate in the creative process and join communities for the films they love most.
Andreessen Horowitz and Variant are the main backers of the content studio. Other investors include Kevin Durant and Paris Hilton. Since its launch, the platform has raised over $1.7 million in funding for content creators.
By producing content like the “House of Lee: Genesis” NFT, Shibuya’s fulfills its long-term mission of “changing how content is created, owned and consumed.”
