Brots presents the world’s first Music NFT exhibition during Milan Music Week
The showroom, created by REALITY IS__, gave visitors an opportunity to discover NFT music from pioneering artists from the Asian Fake Record Label.
MILAN, 16 December 2022 /PRNewswire/ — Music NFT mobile app Brots hosted a first-ever music NFT experience as part of a new partnership with REALITY IS__, London-based design studio and Asian Fake, an independent record label based in Milan.
The installation, which you can watch YouTube, provided a unique opportunity for visitors to engage with music NFTs in an immersive way. As part of Milan Music Week, the installation educated artists and record companies about the new dynamics that music NFTs bring to the music industry.
The music NFT experience was titled “//REFRACTED SOUND” and featured tracks from GINEVRA, Deriansky and ALDA, pioneering artists from the Asian Fake Record Label. A different visual artist has created a video for each song, illustrating their different techniques and fields, showing the variety and possibilities of NFTs.
“//REFRACTED SOUND has been an excellent opportunity for us to raise awareness of music NFTs and how they can benefit the industry. This initiative also marked the start of our partnership with Asian Fake, a brand that prides itself on innovation , and we look forward to welcoming all of their artists to our platform.” Alessandro Marinco-founder and CEO of Brots, explains.
“Using the music as the focal point, //REFRACTED SOUND combined AV content with scenography to create a visceral listening experience. The space utilized the surrounding architecture to create 3 zones, each featuring a different artist’s music, enhanced by stunning visual effects.” Carola MiglioreCreative Co-founder of REALITY IS__, concludes.
About Brots
Brots is a mobile app designed for non-crypto users that allow artists to release their NFT projects. The application makes the Web3 experience accessible to everyone, allowing payments in € and creation of wallet in the app. To connect Web2 and Web3, Brots is experimenting with new NFT applications for the music industry.
www.brots.cloud
About REALITY IS__
THE REALITY IS__ a London-based design studio that innovates the way we experience culture, music and technology.
www.reality-is.com
About Asian fake
Asian Fake is an independent record label based in Milanfounded in 2017 by Filippo Palazzo and Yuri Ferioli.
https://asianfake.com/
Contacts
Alessandro Marin
[email protected]
+393518117149
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