Breaking News – FOX and Blockchain Creative Labs Launch “The Masked Singer Experience”
FOX AND BLOCKCHAIN CREATIVE LABS TO LAUNCH “THE MASKED SINGER EXPERIENCE”
Newly added interactive features to go live today, timed for season 9 premiere of Hit Singing Competition Series, with dynamic fan club, live show voting, exclusive video content with token entry and online reward shop
As season nine of The Masked Singer, TV’s #1 unscripted series, debuts tonight, FOX and its Web3 media and creative technology company Blockchain Creative Labs (BCL) will launch The Masked Singer Experience, an evolution of the singing competition show’s digital fan community with new interactive features , including live show polls, exclusive token-gated video content, a score chart, and an online reward store at maskverse.com.
During episodes throughout the season, fans will be able to scan QR codes on air to play along and vote for which character they think will advance to the next round. By participating, fans can increase their Loyalty Pass and purchase The Masked Singer Stars, season 9 generative costume art created by acclaimed artist Waxbones, to gain deeper access to the experience. Points will be awarded to Star Holders based on the amount and accuracy of votes cast throughout the season. A total of 1,050 masked singing stars will be available for purchase for $49.99 USD (approximately, subject to change, based on the current market price of MATIC), with fan ownership of the stars ranked in an extensive leaderboard on the website.
On February 22, Star holders will be able to view exclusive behind-the-scenes content and confessionals from this season’s contestants, while from mid-season The Masked Singer Experience will launch an official online store where fans will be allowed to redeem points for a variety of digital goods and other items, and be ranked against other fans on a points-based leaderboard. Points and rewards from The Masked Singer’s original digital fan club that launched in 2021 will be honored in The Masked Singer Experience.
BCL partners with MoonPay, the leading Web3 infrastructure provider; Web3Auth, the leading multi-party computation wallet infrastructure company; Alchemy, the comprehensive developer platform; and Web3 innovation studio Props Labs to enhance The Masked Singer Experience. Fans will be able to enter the experience using either social media accounts or existing wallets through Web3Auth, purchase tokens by credit card through MoonPay and create them through MoonPay’s HyperMint platform, and receive redeemable points through Props Labs’ Rewards platform. The Experience’s innovative blockchain development also uses Eluvio’s novel Content Fabric for video distribution.
The Masked Singer’s ninth season will debut tonight at 8:00/7:00 PM CT. Last fall, season eight of the series averaged 7.3 million viewers across multiple platforms and ranked as TV’s #1 unscripted entertainment series for the fourth year in a row. The Thanksgiving 2022 episode of The Masked Singer marked the night’s highest-rated entertainment telecast across both broadcast and cable in over three years and was FOX’s #1 Thursday entertainment show in more than six years.
The Masked Singer is produced by FOX Entertainment’s in-house unscripted studio, FOX Alternative Entertainment. James Breen, Craig Plestis and Nick Cannon serve as executive producers. Breen serves as showrunner. The series is based on the South Korean format created by Mun Hwa Broadcasting Corp.
Editor’s Note: Fan voting will not affect the outcome of the series.
About Blockchain Creative Labs
Blockchain Creative Labs (BCL), a business and creative entity formed in 2021 by FOX and its Emmy Award-winning animation studio, Bento Box Entertainment, provides content creators, IP owners and advertising partners with end-to-end blockchain data ecosystem solutions to build , launches, manages and sells Non-Fungible Token (NFT) content and experiences, and fungible tokens, as well as digital goods and assets. BCL also manages a $100 million seed fund to identify growth opportunities in the NFT space.
