BrandShield unveils NFT Shield™, a free AI solution to monitor, detect and remove digital asset fraud targeting online and Web3 marketplaces

BrandShield (LSE: BRSD), a brand-focused digital risk protection company, today unveils a bespoke solution targeting the $3 billion NFT economy. NFT Shield™ is the industry’s first cybersecurity product that provides real-time intelligence and enforcement capabilities to combat digital asset fraud across major NFT marketplaces.

Using AI/ML capabilities to detect a wide range of threats such as fake listings, trademark infringement, fraud, impersonation and more, the company is offering the service as a free service to new and existing customers for a limited time. Those interested can register here: https://bit.ly/3UhKeRo

The solution takes dead aim at the “Wild West” of digital asset fraud

In the past six months, Web3 projects have reported losses of over $2 billion due to hacks and cyber attacks. With the growth of the market – analysts predict the crypto and NFT space will be valued at $13.6 billion over the next five years – and the proliferation of digital asset fraud poses a high risk to brands, marketplaces and customers.

While others have developed solutions to protect specific platforms, NFT Shield™, combined with BrandShield’s website and social media monitoring solution, takes a comprehensive approach to protect against all external threats. The product is designed for brands that sell NFTs and others who need to protect their brand and trademarks across NFT marketplaces, so they can defend against fraudsters and copycats who want to trick customers into buying counterfeit products.

Features and benefits of the platform include:

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  AI-based threat mapping: BrandShield uses AI to automatically prioritize threats and provide effective and fast removals as they emerge.

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  Comprehensive threat detection: NFT Shield™ works across all NFT trading channels to stop attacks at any stage they may occur.

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  Real-time enforcement of trademarks and fraudulent listings: BrandShield proactively searches for and detects violations, including logos and visual trademarks, to remove them as they appear in real time.

“Our breadth of experience across traditional financial industries and decentralized platforms has allowed us to design a comprehensive and effective solution against the sophisticated attacks we see targeting the NFT industry,” said BrandShield CEO Yoav Keren. “We are pleased to offer this robust service as we continue our work with our partners to protect the integrity of the ecosystem and ensure that NFT holders’ digital assets and wallets are protected from fraudsters.”

“We’re always looking to stay on top of changes and trends happening with social commerce, and the growing interest among consumers to own digital work and take part in the metaverse,” said Morten Serup, Senior Director of Brand Protection at Bang & Olufsen. “BrandShield has been an important strategic partner for us as we look to secure our ecosystem of products and brands in the digital world and build another layer of protection for our brand from copycats and ongoing copyright infringement.”

BrandShield offers comprehensive threat identification and removal across domains, marketplaces – such as Amazon and Alibaba, and social media. The company already supports dozens of companies in the cryptocurrency industry and serves as the leading digital risk protection solution for brands such as Bang & Olufsen, Levi’s and The Sandbox – a leading decentralized virtual gaming world and a subsidiary of Animoca Brands.

In conjunction with the introduction of its new product, BrandShield is also proud to announce that it has joined the Blockchain Game Alliance (BGA). BGA is committed to spreading awareness of blockchain technology and promoting blockchain in the gaming industry. Along with other leaders in the Web3 space such as The Sandbox, OpenSea and MetaMask, BrandShield aims to advance these missions while establishing common standards and best practices in the gaming community.

For more information on BrandShield’s NFT Shield™, please visit: https://bit.ly/3UhKeRo

About BrandShield

BrandShield is a leading cybersecurity company founded by cybersecurity experts to protect the world’s largest brands and consumers from phishing attacks, online fraud, impersonation, counterfeiting and other online threats from dangerous cybercriminals. Through its AI/ML platform, BrandShield identifies, tracks and eliminates online threats for global brands and organizations including Bristol Myers Squibb, Levi’s, New Balance, Swisscom and the Pharmaceutical Security Institute. BrandShield is listed on the London Stock Exchange AIM under the ticker symbol BRSD.