Bowie Embraces Blockchain from Beyond The Grave
A charitable non-fungible token (NFT) project celebrating the legacy of David Bowie and his lasting influence on music will go on sale from next week.
The project called Bowie On The Blockchain will feature the work of nine artists drawn together through their love of the musical innovator.
Launch of Major Tom
Bowie on Blockchain is set to launch on September 13, in partnership with NFT marketplace OpenSea, as well as Web3 firm We Love The Arts.
A statement on DavidBowie.com outlined the concept behind Bowie on the Blockchain, which was launched with the approval of the Bowie estate and the late artist’s wife, Imam.
“Bowie on the Blockchain brings together nine of today’s leading artists in the NFT space who have created their own unique images to pay tribute to David Bowie and his influence across their artistic and personal identities,” it said.
The nine digital artists to be presented in the project have been named as Defaced, FEWOCiOUS, Glam Beckett, JAKE, Jonathan Wolfe, Lirona, Young & Sick, Osinachi and Nadya Tolokonnikova from Pussy Riot.
In a statement to Far out Tolokonnikova said: “David Bowie for me is a platonic ideal of an artist, charismatic, passionate, imaginative, magnetic, he always puts art x curiosity x subversion over profit, a magician and a muse. I am in awe and always will be. David Bowie is my father.”
Pussy Riot’s Tolokonnikova is becoming quite the seasoned operator in the NFT space. Earlier this year, Tolokonnikova promoted an NFT sale that ultimately raised $6.7 million for Ukraine.
Bowie to benefit charity
Posthumous NFT projects are not always appreciated by fans. In December 2021, the Twitter account of the late Stan Lee was used to promote an NFT collection of the superhero “Chakra the Invincible”, a character Lee created.
Fans did not take kindly to collaborating on Lee’s name to push what many perceived as nothing more than a cash-grab project.
As for Bowie, any fear of profiteering will be tempered by the fact that 100% of the profits from the Bowie estate will be donated to CARE, a charity dedicated to “saving lives, defeating poverty and achieving social justice by empowering women and girls in the center.”
Hopefully this will be enough to appease Duncan Jones, Bowie’s film director son, who last year called NFT is “a fad”.
Bowie’s wife Iman acts as the charity’s first-ever global spokesperson.
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