Bluechip NFT project Moonbirds signs with Hollywood talent agents UTA

by · January 6, 2023

The NFT-focused company was founded by early-stage Facebook and Twitter investor Kevin Rose, and designer Justin Mezzell in February 2022. The company also has the Proof Collective and Oddities NFT collections in its catalog.

Rose announced the move via Twitter on January 6, suggesting that the goal of the deal is to make the Moonbirds brand known on a “global” mainstream scale, as opposed to just being recognized as a big hit in the Web3 space.

“What does UTA ​​bring to the table? They are 1,400 people strong, with divisions in film, TV, music, video games, sports, books, branding and licensing, speech, marketing, arts, broadcasting and more,” he said.

PROOF, the company behind top tier NFT project Moonbirds, has signed a representation deal with major Hollywood talent agency United Talent Agency (UTA).

Explaining the move a bit further, Rose noted that UTA will work on behalf of PROOF to help “vet, broker and execute partnerships and expansion opportunities across a variety of fields.”

Launched in April 2022, the Ethereum-based Moonbirds project consists of 10,000 8-bit owl-themed avatars. To date, it has generated approximately $619.5 million worth of secondary sales, according to data from CryptoSlam.

That number makes Moonbirds the eleventh best-selling collection in the NFT market, with the closest competitors being twelfth-placed Doodles at $553 million and tenth-placed CloneX at $794.9 million.

Top 12 Selling NFT Projects of All Time: CryptoSlam

Despite the supposedly bullish UTA announcement, Moonbirds’ 24-hour sales volume has fallen a whopping 57.86%, with $442,747 worth of Moonbirds NFTs changing hands during that time frame. However, over a seven-day time frame, trading volumes are still up by 63.74%.

The move from Moonbirds follows other big names in the NFT space to find Hollywood deals.

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CryptoPunks founders Larva Labs were the first to pave the way back in September 2021, signing a deal with UTA to represent the firm’s IP across TV, film, video games, licensing and publishing.

The next month, Yuga Labs – which now owns CryptoPunks – followed suit by signing up with UTA to push the Bored Ape Yacht Club IP into movies, TV, music and games. While the last event before PROOF was the deal between UTA competitors WME and NFT startup Boss Beauties.