Blockchain-powered K-Pop Girl Group triple debuts first album
Decentralized K-pop girl group tripleS have released their debut album ASSEMBLE, which is expected to be a massive hit after fans nominated “Rising” as the headline track via a blockchain-based community poll.
TripleS is a 24-member all-girl group led by Modhaus, a Web3 startup and project that uses blockchain technology to promote Korean culture. The girl collective became famous last year when its first members were revealed to the public. With the newest members being introduced on a regular basis, tripleS aims to become the world’s first interactive, decentralized K-pop idol group, where fans get to participate in important decisions. The TripleS members will rotate with each new single and album release, meaning they all get to perform different group, sub-unit and solo activities based on the results of fan votes.
Fans of tripleS have a unique opportunity to influence the group, with the ability to vote on everything from the lead tracks of each album release to the composition of the sub-units.
Eight-track ASSEMBLE was released on February 13 as tripleS’ debut album, featuring all 10 of the group’s stars announced so far: SeoYeon Yoon, HyeRin Jeong, JiWoo Lee, ChaeYeon Kim, YooYeon Kim, SooMin Kim, NaKyoung Kim, YuBin Gong, Kaede and DaHyun Seo. Each member was chosen by tripleS fans through a blockchain-based voting process known as “Gravity”.
Voting took place over a seven-day period from December 1 to December 8, with hundreds of fans using the Modhaus mobile app COSMO: the Origin to choose one song over another through a tournament format. The final round of voting saw Rising emerge as the most popular, and so the track was led by ASSEMBLE. In total, fans of the group used more than 57,340 COMOs (voting tokens) throughout the selection process.
The 10 TripleS members, who each have a special ability “S”, took the opportunity to thank fans and answer questions during their first Modhaus live hangout on Discord from 30 January to 6 February. This is believed to be the first time ever that a popular K-Pop group used Discord to interact with fans in this way, making it even more accessible than rival groups. TripleS makes the most of social media, with Modhaus regularly posting SIGNAL videos in a vlog format on its official YouTube channel.
Jaden Jeong said he was extremely confident that ASSEMBLE would be a big hit, precisely because of tripleS’s fans’ input, when he chose the title track. According to him, tripleS will demonstrate that fan-centric systems are the future of the entertainment industry.
“This is an unprecedented case of letting the fans listen and decide the album’s lead song,” he said.
